Video Marketing on a Budget

AUGUST FEATURED TRAINING:
Video Marketing On A Budget

Hosted by Sprout Marketing Creative Director, Rebecca Ross Gilinksy

First off, Rebecca explains why video is so freakin' important! We'll go over common video types and share TEN video marketing ideas exclusive to multifamily. Don't miss our tips to shoot apartment videos that look professional. 

Ready, set, action! 

 

AFTER YOU'VE VIEWED THIS TRAINING, WE'D LOVE TO KNOW YOUR FAVORITE PART! DROP US A LINE HERE.

What I Wish I'd Known About Marketing & Retention When I was a Manager

What I Wish I'd Known About Marketing & Retention When I was a Manager

Hosted by Sprout Marketing CEO, Barbara Savona and Sprout Marketing Content Strategist, Marci Gonzalez

Grab your team for the ultimate online marketing workshop. Let’s build your summer marketing and retention plan together. We are sharing our Sprout Marketing Insider’s secrets on how to tackle all of your monthly marketing and retention touchpoints without losing your mind. (Really, we mean it!)

SWIPE OUR STRATEGIES FOR:

1. Simple ways to start outreach marketing this summer
2. Follow-up that isn’t snooze-worthy
3. The one thing you need to start renewal conversations
4. Drive referrals through crafted experiences
5. Resident events your residents want to attend
6. Why you urgently need to start using Welcome Notices
7. Three resident touchpoints you could do better in just seconds
8. How to make your followers hit the brakes on the finger scroll when they land on your social content

OUR PROMISE TO YOU:

  • You will learn something that will save you time.
  • You will learn something that will increase occupancy.
  • You will learn something that will increase your retention.
  • You will learn something that will make your job a little more fun.
  • You will learn something that will UP your marketing game.

AFTER YOU'VE VIEWED THIS TRAINING, WE'D LOVE TO KNOW YOUR FAVORITE PART! DROP US A LINE HERE

YOU'VE GOT THIS, GOAL DIGGERS!

This article is for all our planners, hustlers, and make-it-happen kind of ladies and gents.

You know, the ones that have a pretty awesome life already, the glass half-full types, but still want more. Not for the awards or the recognition, but because it feels good to be a goal digger. If this is you, read on. 

Setting goals and crushing feels dang good! But it's so easy to get in a rut, to settle for the good enough. Have you fallen into the complacency trap? If so, we want to help... Download the above checklist worksheet, keep these S.M.A.R.T. points in mind, and start making it happen, goal diggers! 

Not all goals are created equal. Some fall flat. 

Here is the secret sauce...they have to be SMART. 

  • SPECIFIC: Set specific goals. The more specific the goal, the better the chances are of achieving exactly what you want. 

  • MEASURABLE: Can you provide concrete proof you've met this goal? How will you know if you've succeeded? Decide your measures for success ahead of time. 

  • ATTAINABLE: This is where being realistic comes in. This doesn't mean you have to set easy goals, just the proper framework for making it happen.  Include the small goals needed to achieve larger goals. 

  • RELEVANT: What is the objective and do you REALLY want it? What's going to make you jump out of bed even when you are tired? It has to relate to your big picture purpose. 

  • TIMELY: Include deadlines for achieving your goals and celebrate all the little victories along the way! Remember: If it isn't scheduled, it isn't real. Plug your mini milestones and big goals into a calendar and make yourself accountable. 
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Here are some goals you might consider...

  • allot 15 minutes each week to online career training
  • improve my listening skills 
  • attend one training webinar a month
  • attend an offsite training or conference each year
  • read one book a month
  • learn to ask really good questions
  • lose five pounds
  • learn another language
  • lower turnover by __%
  • respond to every lead that falls to me within __ hours (at the longest)
  • follow-up twice to each tour given
BE STUBBORN ABOUT YOUR GOALS,
BUT FLEXIBLE ABOUT YOUR METHODS!
 

A SPROUT INSIDER SNEAK PEEK: HOW DOES A BUSY, CREATIVE DIRECTOR KICK BUTT AT HER GOALS? 

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Meet Rebecca, Creative and Social Media Director at Sprout. She's  sharing some of her goals.

Main goal: Work life balance. To make that possible, these are my subgoals: 

  • Wake up earlier to have time to myself before working.
  • Schedule a Soul Cycle class at 6am (so I have to get up and go).
  • Eat lunch away from my desk.
  • Quit work by 5pm at least two days a week.
  • Brain dump at the end of each day by assigning myself tasks for the next day.
  • Practice calligraphy a few nights a week.

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It's your turn. What goal have you been wanting to tackle, but haven't given it the time or energy? 

 

Remember, you've got this. 


DIG DEAPER!

Watch this video and find out how goal setting can help you improve your personal and professional self. Goals help you achieve your daily priorities. But what are goals, you might ask. Webster’s Dictionary defines goals as “an ambition, an aim or your aspirations for the future.” Goals help us move forward to become our best self. This is true in the workplace or at home. If you don’t know what your company’s overall goals are, you might find yourself wandering aimlessly. The same can be said with your own personal goals. Without a sense of direction, how can we learn and grow?

THREE TIPS TO ACHIEVE YOUR GOALS:

  1. Aim for Progress, Not Perfection!
    • Perfection is unrealistic and can lead to setting yourself up for failure.
    • Strive for continuous improvement.
    • Move forward toward your goal.
    • Celebrate those small achievements.
  2. Reap the benefits of goal setting by seeing an increased level of self-pride, satisfaction and confidence. Seeing is believing. Can you see yourself achieving your goal? Guess what else is happening? You are now focused!
    • There is less stress and anxiety.
    • You can now concentrate better because you have a goal in mind.
    • With a goal to reach for, you will experience a higher level of performance.
    • Your happiness and job satisfaction is growing.
  3. Get Better Goals.
    • Don’t get sidetracked with “be good” goals.
    • Get focused on getting better. Be your best self or be the best community!
    • You’re making progress. Remember, this is process-based.
    • Your goal is a journey—not an end-point!

Leasingology: 12 Leasing Hacks

Leasingology: 12 Leasing Hacks

Life hacks are what help us get through life, right? So why should leasing be any different?

Join Multifamily Rockstar, Rommel Anacan, as he walks us through Leasingology: 12 Leasing Hacks to make your job easier and more successful.

This series is designed to help you help your customers fall in love with your community. 10 best of the best, sales and leasing tips from an Apartment Allstar! How to add more call-to-action in your sales cycle, up your phone game, turn walk-ins into appointments, small talk that matters, develop follow-up habits and more.

PART ONE:

PART TWO:

After you've viewed this training, we'd love to know your favorite part! Drop us a line HERE.

Find Your Vibe: Take Photos Like a Pro

Find your Vibe: Take Photos Like a Pro

More pics, please! Nowadays people want MORE! We know you can't hire a professional photographer for every event or fresh community pic, so we're bringing out the big guns! Kat Carey, owner and lead photographer of Dark Room Foto, shares 10 tips to take iPhotos like a pro. Learn how to take awesome community photos with your iPhone! This talented lady has worked with us for years and she's sharing her trade secrets. 

Watch these videos and then download the tips at the bottom! 

1. Clean your Lens

2. Find your light

3. Avoid bad light

4. Manually adjust exposure

5. Angles are everything

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6. Clean your area

7. There’s an app for that!

8. Don’t over process.

9. Ditch the flash

10. Have fun

Ready, point, shoot!

Now that you've watched all the tips, grab your cheat sheet and put them into action at your community...

 

Need some photos right now? Visit our Stock Photography page to make updating your social pages and website a breeze! 

Need some professional photography? Visit Kat's website here. 

Follow-Up Fun

FOLLOW OUR STEP-BY-STEP GUIDE TO FOLLOW-UP SUcCESS! 

You must follow up with prospects an average of five times to make the sale. Let's get started!

STEP ONE: PREP DURING YOUR TOUR

Identify which hot buttons are your prospects’ NEEDS, WANTS, or DON’T CARES with our handy Hot Buttons Cheat Sheet. We’ve even included room for you to take notes for more accurate follow-up conversations.


STEP TWO: WATCH OUR FREAKIN' FANTASTIC WEBINAR AND PICK SOME EQUALLY AWESOME DESIGNS.


STEP THREE: CREATE A TIMELINE

While there aren’t any hard and fast rules to live by, we are sharing a sample timeline that keeps you on track with the #1 factor affecting follow-up success: consistency.

This is not a one-size-fits-all (perfectly) resource. It’s meant to be a guide. Modify and make it your own!


STEP FOUR: BE UNIQUE

Download our Follow-Up Tips to the right then add one or more of these 5 unique follow-up ideas into your routine!

 

OUTREACH 101: FOLLOW-UP

Follow-up and fun. Can the two go together? We'll show you the way! Whether it's following up interest after an outreach marketing trip or following up after a tour, we've got you covered. 

First things first, this spreadsheet makes detailed notes easy peasy. 

Pro tip: Fill out this spreadsheet with any interest shown, as soon as you leave a business when you're outreach marketing. There is nothing worse than not remembering someone's name and follow-up is so much more successful (and fun) when you can personalize the message based on something that was said or observed. 

 

Now the fun truly begins! Below are 5 follow-up campaigns that we guarantee will close the deal! 

Last impressions are just as important as first impressions. Here are some fun ways to make a lasting impression when following up with your residents. 

make it yours

Let them know they are invited to the party! Purchase party supplies: think balloons, festive ornaments, ribbons and confetti! 

This design lets you add a personalized note! Make sure you emphasis something that was important to them: an amenity, the location, particular floor plan, etc. 

Follow-up Mad Lib: 

We loved meeting you at APARTMENT NAME HERE. RSVP for these hot features: [Amenity List Here].  

If you have questions about joining the party, please call me at 123-456-7890 or email@email.com!

 

YOU FORGOT THE KEYS

Purchase some blank keys and send them along with this refreshing follow-up design. 

Follow-up Mad Lib: 

We loved showing you our community! Let’s set up a convenient time for you and PARTNER NAME to return to reserve Apt NUMBER HERE and trade in this key for the real deal!

I am available this Saturday at 10am or 12pm. Please let me know which time works for you both. You may reach me at 123-456-7890. Thank you!

 

glad you visited

Send this follow-up design in a little gift bag. Add bows, candy or anything sweet! 

Follow-up Mad Lib: 

Thank you for touring APARTMENT NAME HERE! Please find some photos of your future home to share with PARTNER NAME HERE and this pretty pen to sign on the dotted line.

We can easily reserve your home over the phone, online or if you wanted to pop back into the office! I look forward to hearing back from you soon at 123-456-7890.

 

ROOM TO BE YOU

This is the purrrrrfect follow-up design for pet-friendly communities. Purchase: inexpensive toys and pet treats. 

Follow-up Mad Lib: 

We hope you enjoyed your visit and you'll call us "home!" Stop by for a second tour with your furry best friend! You’ll see why pets love APARTMENT NAME HERE.

From the pet lovers at APARTMENT NAME HERE

 

YOU SPARKLE

Purchase: anything gold and celebratory! We love the idea of small bottles of champagne (or sparkling cider) with adorable gold boxes of chocolates or macarons. 

Follow-up Mad Lib: 

Almost time to celebrate! It was so nice spending time with you. The next step is to complete your leasing application. If you have any questions, we’re happy to help. Let’s chat!

 

What's Your Power Outfit?

What's Your Power Outfit? 

At Sprout we like to conquer our jobs like superheros and even people who save the world need a power outfit. We may not come to work with a cape or mask, but our outfits make us feel a sense of empowerment, plus they say a lot about us. 

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Now the question is, what is your power outfit? What makes you feel like you can take over the world? We asked our members and they broke down their go-to outfits and where to find them. 

Kristin, the former community manager at Éilan Apartments (now known as Arrive Eilan), and team, are sharing their favorite fashion tips. 

KRISTIN: NEUTRAL WITH A POP

“All of my work wear is in shades of neutrals: black, white, grey, navy; I add a pop of color with accessories when I’m feeling festive.”

MM.LeFluer - $165.00

Target - $32.99

Francescas - $58.00

Forever21 - $2.90

ELYSE: WHEN IT DOUBT...WEAR BLACK

“New York & Company and Express are my favorite stores to shop for office wear! You can never go wrong with black staple pieces!”

NY&C - $29.00

Express - $79.90

Express - $69.90

KRISTA: TARGET DOES IT AGAIN

“I like shopping at Target; there are a lot of business casual and professional clothing options there! Occasionally, I make a trip out to do some outlet mall shopping for work.”

Target - $24.99

Target - $22.99

Target - $34.99

Target - $29.99

JACELYN: A BLAZER FOR THE WIN

“For a professional work look, I like shopping at Banana Republic & Nordstrom/Nordstrom Rack. Throwing on a nice blazer is a great finishing touch to any outfit!”

MADELINE: MIX AND MATCH

“I love wearing colors and expressing my personality, even at work. If you do it right, you can even mix patterns and still look professional and put-together.”

Loft - $79.50

Loft - $59.50

Loft - $59.50

Old Navy - $26.99

Instagram Highlights Tutorial

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We LOVE Instagram Stories (just check out our Instagram and you'll see). However, after 24 hours they go away! waa, waa, waaaaa... There is an easy solution and we're sharing how to set it up HERE. Instagram Stories Highlights are curated clips grouped by you and live permanently on your profile or until you want to freshen them up.

They appear under your bio and above your Instagram feed and will play as a story when someone taps on it. Since it's literally front and center on your profile, you control what prospects, or residents, see first.

Imagine the possibilities! Share sales and other promotions, highlight floor plans and amenities, introduce your Leasing Team, share what's in your neighborhood (Food, Workout, etc), or give a shout out to your wonderful residents.

Grab your TEAL Stories icons!

Grab your GRAY Stories icons!

Grab your BLUE Stories icons!

Raising Rents with Jackie Ramstedt

Raising Rents with Jackie Ramstedt

Raising rents is a part of life in the multifamily industry. The challenge is to also raise your value to ensure residents that their increased dollars are well spent. 

The one and only Jackie Ramstedt (!!!) shares with us the tips and tricks to raising rents without losing residents. We've broken this gem of a training out into two parts to give you time to listen during your busy day. 

PART TWO

PART ONE

Find Your Vibe: 12 Posts in 12 Minutes

Find Your Vibe: 12 Posts in 12 Minutes

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Keeping your social media account up to date can be easy and FUN with the help of a classic kids' game: Mad Libs! Click below to download your cheatsheet on what to say and while you're at it, grab our 6 coordinating social graphics to go with it. (Right-click to open and save each one.)

Want more? Visit our Digital Graphics page for Seasonal and Always Relevant Digital Graphics to make posting a breeze. 

Find Your Niche

OUTREACH 101: FIND YOUR NICHE

Are you targeting up and comers, roomies, squads, executives, legends, or creatives? If you're not sure, take a peek at our handy (and hilarious) chart to help you identify your niche market. We guarantee you'll gain a new perspective on at least one niche!

Download our chart above and then ask yourself: "If your apartment was a person what would they be like?"

That simple question is where we started. It’s easy to get caught up in the game of amenities and features where you feel that your “resort-style pool” is your claim to fame. However, the key to building your brand is to transcend the endless lists of pros and cons. It’s not enough to just know your customer but you have to become them. 

By creating your target residents in your mind, it becomes easier to put all the pieces together. We're not just talking about naming a community or creating the brand’s look and feel. We're talking about everything! Is "The Legend" going to enjoy cooking on anything but a gas range? Is not having a dog run going to be a deal breaker for "The Up & Comer"? Are people who struggle with technology going to frustrate "The Creative"? 

Branding and selling that brand is all about perception of value. It’s not one single item that propels that brand into fame, it’s about how it all works and builds a collective personality that makes you unique. And let’s face it, the more unique something is, the more valuable it is! So reach out to your Legends, Creatives and more. Put yourself in their shoes for the day and you'll know exactly how to pull at their individual heartstrings. 

10 Ideas to Show Residents The Love

10 IDEAS TO SHOW RESIDENTS THE LOVE

Your residents have a ton of apartment community choices. Make sure they know how much you appreciate them or they could hit the road. Check out our top 10 Ideas to show them the L-O-V-E. 

Plus, because we love YOU as much as you love your residents, we've included a related bonus idea on each slide to take your initiatives even further. Enjoy!