PLANNING CALENDARS

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The r.e.a.c.h. method

Renewals, Events, Appreciation, Communication, & Heart

Renewals

Renewal Initiative: How to Create a Renewal Concierge Service to Boost Resident Retention

All-Access & Retention Members: Check out the latest Renewal ideas

Appreciation

April Appreciation Feature: Spring Fling Mini Grow Kits for Move-In Welcomes

This sweet and thoughtful gift is the perfect way to welcome new residents! The "You Make Our Hearts Blossom" flyer paired with a mini grow kit creates a cheerful surprise that will make new move-ins feel appreciated and at home right away. Remember, renewals start on day one—every touchpoint matters in building a positive, long-term relationship.

All-Access & Retention Members:
Check out your latest appreciation ideas here

Heart

April’s Spotlight: The Oaks at South Park’s Earth Day: Sips & Succulents

The Oaks at South Park celebrated Earth day with a gorgeous sips and succulents event. Let love grow at your apartment with a fresh take on a plant grab/bar. Here are two ways you can bring it to life at your community:

• Sips & Succulents Bar: Set up a bar of lemonade, sparkling water, and have small potted plants to take home.

• Build-Your-Own Terrarium: Have a class where residents can build a terrarium while sipping some wine.

Find all the resources in either the All Access or Resident Retention Memberships.

April’s Initiative: Aligning your events & appreciation to what really matters to your residents.

When you align your events with your residents' values and interests, it creates a sense of shared purpose. Residents who care about sustainability or environmental responsibility will feel more engaged and connected to their community. This leads to stronger relationships and a sense of belonging, which can improve resident retention and satisfaction.

1. Boosting Resident Happiness

Offering events that reflect residents' values shows you care about what matters to them. By focusing on eco-friendly initiatives or sustainable living, you're meeting a growing demand for environmentally-conscious lifestyles.

2. Promoting a Healthier and Sustainable Lifestyle

When you provide opportunities for residents to get involved in green initiatives, you empower them to live more sustainably. Community gardens, recycling drives, and energy-saving challenges encourage residents to adopt more eco-conscious habits, which positively impacts both their lifestyle and the environment.

3. Aligning with Broader Trends and Expectations

The modern resident is increasingly focused on corporate social responsibility (CSR) and ESG initiatives. By offering events that resonate with these values, you position your property as one that is forward-thinking and in tune with global trends. This can help attract residents who prioritize sustainability and want to live in a community that reflects their values.

4. marketing Differentiation

In a competitive rental market, unique and meaningful events can set your community apart. Catering to what your residents care about makes your property stand out and shows you're in tune with modern concerns. This not only appeals to residents but also makes for great marketing content—posting about your sustainability efforts will resonate with both current and prospective residents.

Just For You

Career advocate guide

1. The Achievement Log: Your Secret Weapon

Tip: Start logging your wins—big and small. This habit makes it easier to demonstrate your value during reviews or when negotiating raises.

How to Do It:

• Create a Career Log:

• Use a simple Google Doc, Excel sheet, or notebook to track:

• Quantifiable wins: “Increased resident satisfaction by X% in 6 months.”

• Projects completed: “Successfully organized and marketed a community event with 85% resident participation.”

• Challenges overcome: “Resolved a major resident dispute, retaining lease renewals worth $X.”

• Set a Reminder: Spend 10 minutes each week reflecting on your work and jotting down accomplishments.

Why It Works: When it’s time for a performance review or you’re ready to update your resume, you’ll have a library of examples to showcase your impact.

2. Share Your Wins Publicly

Tip: Build your professional brand by sharing your successes on platforms like LinkedIn to position yourself as a leader in property management.

How to Do It:

• LinkedIn Profile Updates:

• Add measurable achievements to your Experience section. For example:

• “Leased X units above target in Q2 2024, increasing occupancy by X%.”

• “Launched a resident retention program that reduced turnover by X%.”

• Use keywords like "property management," "resident retention," and "marketing" to boost your visibility.

• LinkedIn Posts:

• Share accomplishments in an approachable, humble tone. For example:

• “Thrilled to have launched our new resident event series this month, which brought together X% of our community. Grateful for the chance to create meaningful experiences for residents!”

• Pair posts with a relevant photo (e.g., an event setup or team collaboration).

Pro Tip: Use hashtags like #PropertyManagement, #Leadership, and #CareerGrowth to reach a wider audience.

3. Create a “Wins Portfolio”

Tip: Go beyond a list of achievements by creating a professional portfolio that visually highlights your work.

How to Do It:

• Use tools like Canva to create a sleek, visual portfolio that includes:

• Before-and-after photos of projects (e.g., property upgrades).

• Testimonials from residents or supervisors.

• Save the portfolio as a PDF to present during reviews or interviews.

4. Keep an Updated Resume & Elevator Pitch

Tip: Your resume and pitch should reflect your current role and accomplishments so you’re always ready for new opportunities.

How to Do It:

• Update your resume quarterly with recent wins.

• Craft a 30-second elevator pitch like:
  “I’m a property manager with X years of experience specializing in resident satisfaction and community engagement. In my current role, I’ve increased lease renewals by X% and launched events that boosted participation by X%. I love creating spaces where people thrive!”

5. Leverage Peer and Supervisor Feedback

Tip: Ask for feedback regularly to identify strengths and growth areas, and include positive feedback in your achievement log.

How to Do It:

• Request feedback after major projects or events:

• “What went well? Is there anything I could do differently next time?”

• Save positive emails or comments from peers and supervisors to showcase during reviews.

6. Use Metrics to Tell Your Story

Tip: Numbers make your impact undeniable. Use data wherever possible to support your claims.

Examples:

• Increased lease renewals by X% through personalized outreach campaigns.

• Reduced unit turnover time by X days, saving the community $X annually.

• Boosted resident satisfaction scores from X to Y in six months.

7. Prepare for Performance Reviews Year-Round

Tip: Don’t wait for review season—schedule regular check-ins with your supervisor to stay aligned on expectations and highlight ongoing wins.

How to Do It:

• Monthly Updates: Send a quick email summary of your contributions:

• “This month, I successfully [highlight key win]. Looking forward to continuing to deliver results for our team!”

• Track Goals: Align your personal goals with the company’s objectives and show progress during reviews.

Bonus Tip: Celebrate Your Wins!

Take pride in your achievements—big or small. Share them with peers, reward yourself, and use them as motivation to keep growing.

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