✨NEW: Your Morning Minute with Barbara
A quick Tuesday check-in for those heavier moments onsite. When conversations around late rent and fees get tense, this is your reminder to protect your mindset. You can’t always control how residents show up, but you can control what you carry with you. Stay grounded, stay kind, and don’t let one interaction take over your whole day.
Your Monthly Marketing STRATEGY
Plan it. Plug it in. Run it.
Everything below is designed to help you map out your month and actually execute it—without starting from scratch.
➡ Start Here: Your Plan for May
Don’t overthink it. Most members do this in under 30 minutes.
Step 1: Print + Prep
Open your monthly calendar and create your game plan. Print them out so you can see your month at a glance.
Next, create your Resident Newsletter to keep your community informed.
Monthly Game Plan
RESIDENT NEWSLETTER TEMPLATE
Looking for June Calendars? Get ahead HERE.
Step 2: Browse Ideas
Look through this month’s ideas below. These aren’t random ideas. They’re designed to actually work onsite—not just look good online.
May is: Barbecue Month, Photography Month, Salsa Month, Mental Health Awareness Month, National Bike Month
5/2 - Kentucky Derby
5/3 - Garden Meditation Day
5/4 - Star Wars Day, Ntl Renewal Day
5/5 - Cinco De Mayo, Teacher Appreciation Day
5/6 - National Nurses Day
5/9 - Moscato Day
5/10 - Clean Up Your Room Day, Mother’s Day
5/13 - Apple Pie Day, World Cocktail Day, Receptionist Day
5/15 - Chocolate Chip Day, Pizza Party Day
5/20 - Rescue Dog Day
5/22 - Solitaire Day
5/24 - Scavenger Hunt Day
5/25 - Wine Day, Memorial Day
5/31 - Smile Day
Download all of the creative holiday graphics for May in one click!
Get your zipped file of all the graphics in one download 👇
➡Pick Your Events to Build Resident Retention
🥳 For more event ideas, click HERE.
➡Choose Your Marketing Campaign to Drive Leads
Select from Outreach, Referral or Follow-Up Campaigns
📣 For more marketing ideas, click HERE.
➡Resident Retention: Human Connections that Count
💕 Click the following for more retention ideas: Appreciation or Renewal
Step 3: Plug In Your Plan
Choose a few things and map them out.
Add your event
Pick your marketing focus
Plan your resident touchpoints
Decide how you’ll approach your social
👉 For social, you don’t need to map every post here—just decide your approach (daily, weekly, or batching)
Now your month is clear.
Step 4: Customize + Execute
Click into any idea and open it in Canva.
customize it for your community
download or schedule
and put it into motion
No starting from scratch.
New to Sprout? For Canva design tutorials, click HERE.
📱 Social Media
Head over to your Social Planning Page.
Inside, you’ll find your full digital calendar with:
daily post prompts
captions
graphics
From there, you can:
plug posts in day-by-day
batch schedule for the week
or map out the full month
👉 Copy, paste, customize, and schedule directly on your platforms
Step 5: Keep It Moving
Come back to your plan each week.
Not to start over—just to keep things moving.