Your September Monthly Marketing STRATEGY
Calendars | Marketing | Referrals | Events | Renewals & Appreciation | Social Media
➡ Start Here: Your Plan for September
Don’t overthink it. Most members do this in under 30 minutes.
Everything below is designed to help you map out your month and actually execute it—without starting from scratch.
PRINT & PREP: Open your monthly calendar and create your game plan. Print them out so you can see your month at a glance. Next, create your Resident Newsletter to keep your community informed.
➡Take Note: September’s Happenings
BUILD YOUR MONTH OF MARKETING & RETENTION AROUND THESE DATES
September is: Better Breakfast Month, National Coffee Month, National Fruits & Veggies Month, and Courtesy Month
9/05: National Cheese Pizza Day, National Tailgating Day
09/06: Read a Book Day
09/07: Labor Day, Beer Lovers Day
09/09: Teddy Bear Day, First NFL Game Day
09/11: Patriot Day (9/11 Remembrance), Make Your Bed Day
09/12: Video Games Day, Day of Encouragement
09/13: Grandparents Day, International Chocolate Day
09/14: Cream-Filled Donut Day
09/15: Online Learning Day
09/16: Guacamole Day
9/18: National Cheeseburger Day
09/19: Dog Ownership Day, National Dance Day, Oktoberfest Starts, International Eat an Apple Day
09/20: National Pepperoni Pizza Day
09/22: First Day of Fall
09/25: National Cooking Day, National Quesadilla Day
09/26: Better Breakfast Day, Save Your Photos Day
09/28: Drink a Beer Day, National Neighbor Day
09/29: National Coffee Day
Download all of the creative holiday graphics for September in one click!
Get your zipped file of all the graphics in one download 👇
➡Choose Your Marketing Campaign to Drive Leads
Select from Outreach and Follow-Up Campaigns
📣 For more marketing ideas, click HERE.
As we welcome the arrival of autumn with its cooler weather, warm hues, and cozy ambiance, these fall slogans and sips capture the essence of the season.
Our home doesn’t stop at our front door — it extends into the amazing local businesses around us. Let’s crowdsource the best spots in your neighborhood!
We've curated our top apartment marketing slogans for fall and imaginative marketing approaches, guaranteed to leave a lasting impression on potential residents.
Fall is the perfect time to refresh your leasing strategy! Seasonal flyers make floor plans feel timely and inviting—especially those tougher-to-lease homes. With the right story (and a cozy fall tagline), every unit has a somebody.
Get into 14 break rooms for under $100 (and fill your units faster) with this donut outreach marketing campaign.
We have 5 unique ideas on how to use goodies in your outreach marketing that you might not have thought of… design templates and shopping list included!
➡Choose Your Referral Campaign
📣 For more REFERRAL ideas, click HERE.
Create a cozy fall-themed referral station for under $20 by pairing a cute design with treats and seasonal décor, then placing mini pop-up stations around your community to keep referrals top of mind.
Get your residents talking about your community with a “Popcorn-themed Referral Automation Station” today!
➡Pick Your Events to Build Resident Retention
🥳 For more event ideas, click HERE.
Start the day right with our Breakfast Club resident event — a fun, grab-and-go morning featuring Coffee, Muffins, Oatmeal, or a Full Breakfast spread. It’s an easy, modern way to build community and remind residents that cool people live here.
Bring a little taste of Italy to your community with an evening filled with delicious pizza and classic cinema. When the pizza is hot, the movie is rolling, and neighbors are laughing together, that's amore!
Turn a football watch party into a touchdown-worthy resident event by adding bingo with a gameplay twist. First down, interception, field goal, touchdown… "Bingo!"
Start the day with a little extra glaze and a whole lot of love! Celebrate the generations that make life sweeter by inviting all residents to enjoy a cozy breakfast gathering.
A Classic Book Club is a novel way to get residents booked for an evening (or afternoon) of great conversation, fresh perspectives, and literary fun.
Give your residents a breakfast that's a hole lot of fun with a bagel bar that's stacked with flavor.
This event is all about indulging in delicious treats and creating a warm, welcoming atmosphere for everyone to enjoy.
Variety is the spice of life! Bring flavorful combinations to your community through cooking classes.
Put together this friendly Get to Know Your Neighbors Social in no time! An easy event that builds connections, sparks conversations, and strengthens your community culture.
This Oktoberfest-inspired event is easy to pull together and creates the perfect setting for neighbors to connect over hoppy flavors.
Host a doggone good time! There's an undeniable enchantment in the artful arrangement of a charcuterie board. Mix up your typical yappy hour with a barkcuterie board with pet treats and toys for pets. Then, add some treats for humans like sangria and popcorn.
➡Resident Retention: Appreciation & Renewals
💕 Click the following for more retention ideas: Appreciation or Renewal
In preparation for this season, we want to highlight some of our favorite fall-themed renewal designs from our gallery.
We thought your residents could use some fall vibes in their lives right about now. Send your residents this fantastically fall renewal with a little treat on the side. This works well for a new resident welcome gift as well!
The results are in: residents love their pets! Prescribe them some treats (and love) with these designs & gift pairings.
Fall beverage gifts like coffee, tea, and cider capture the cozy spirit of the season while making residents feel appreciated and at home. These warm, thoughtful touches foster connection, loyalty, and satisfaction within your community.
Donut-themed renewals are a low-cost, low-stress way to delight residents—and who doesn’t love a surprise treat?
It’s officially pie season—one of the sweetest times of the year to show a little appreciation! Take advantage of all the delicious options available in fall and winter by gifting your residents a seasonal treat they’ll love.
This renewal campaign is the perfect opportunity to turn a routine reminder into something warm, engaging, and memorable for residents.
This pizza-themed renewal touchpoint is a clever way to make your message impossible to ignore—while also encouraging early action before expiration deadlines hit.
An easy peasy…and clever social media initiative. We’ve got the graphics for you to download PLUS captions to copy and paste!
📱 Social Media
Head over to your Social Planning Page.
Inside, you’ll find your full digital calendar with:
daily post prompts
captions
graphics
From there, you can:
plug posts in day-by-day
batch schedule for the week
or map out the full month
👉 Copy, paste, customize, and schedule directly on your platforms
Keep It Moving
Come back to your plan each week.
Not to start over—just to keep things moving.