referral marketing
Top Referral Designs
While outreach marketing can be intimidating, the easiest way to get started is to focus on your home turf…with current residents. They have already bought into your community. So the easiest way to turn one resident into three is with a kick-butt referral program.
A lot of times our residents can walk into places that we would never be able to. Think about residents who are in the military or who are part of a larger corporation that we may not be able to get into.
Peer-to-peer recommendations will always hold more weight than advertisements.
Favorite Seasonal Designs
Step by Step:
Incentives: Decide on a bonus amount, rent discount, gift card, or other. Select a design and customize it with your incentive.
Promote It:
Email or Portal: Announce the campaign to residents.
Social Media: Post summer graphics with referral instructions.
Flyers: Display in community spaces like the leasing office or gym.
Track Success:
Log referrals to ensure residents feel recognized.
Celebrate successful referrals with shoutouts or small rewards.
🌱 Sprout Favorite: The Referral Automation Station
Why don't more residents refer friends, co-workers, and family members to our community? It's because it's not a priority for them. Increasing our occupancy is always a priority for us as the managers, assistant managers, and leasing professionals. But for our residents, it ranks low on their list. So how do we make our priority their priority?
We remind them. Often.
But how can we remind every resident of our referral incentives all the time when we are juggling new move-ins, maintenance issues, owner demands, fires, and figuring out what the weird smell is from apartment #1202?
We automate referral reminders.
Featured Automated Referral Station
Customize a referral design in less than three minutes and create an automated referral station for less than $20!
Automated Referral Station Instructions:
Choose a spot in the office, clubhouse, and/or amenity area in your community. We love the coffee bar area.
Set up a shadow box frame using the full-page design.
Attach the 1/4 page flyers to hot chocolate packets.
Place the goodies in a cute basket or on a platter next to the referral design.
Shopping List:
Frame or Shadowbox for Printed Design
Basket, bowl, or platter to hold goodies
Goodie Options:
Here's one more tip. This is NOT a set it and forget it kind of automation. Keep it fresh and memorable! If you leave this set-up the same January through December, pretty soon your residents are going to glaze on by your little station.
Switch it up each month by selecting a new referral design, grab new treats, and find new decor!
Tried & True Referral Ideas
