How to Get More Resident Referrals (A Simple, Repeatable System)
Try It this week: Referral Automation Station
Pick one theme.
Pick one location.
Set up one Referral Automation Station.
The easiest leases you’re probably underusing.
If there’s one lease that consistently comes together faster, smoother, and with less friction, it’s a referral.
That’s not just anecdotal. Consumer trust research shows that 92% of people trust recommendations from friends and family more than any form of advertising. When someone walks into your leasing office referred by a resident they already trust, the relationship starts warm, not skeptical.
And yet, most communities don’t treat referrals like the powerful leasing tool they are.
For many onsite teams, referrals aren’t a true to-do. They’re seen as another avenue for leases. A sign that goes up once. An incentive that never changes. A dusty bandit sign that blends into the background by March.
The result is predictable.
Referrals happen occasionally, inconsistently, and almost entirely by chance.
This Try It is about changing that.
It’s about turning referrals into an always-on system that works quietly in the background, without adding another thing to your plate.
Why referrals work so well in multifamily
Referrals work because trust is already built.
When a prospect is referred by someone they know:
The tour feels less intimidating
Objections are lower
The decision process moves faster
You’re not convincing someone.
You’re being introduced.
That’s why referral-driven leads consistently convert better than cold leads and paid advertising. They’re the path of least resistance.
But only if residents are reminded and empowered to act.
Why referrals stall in most communities
Most property managers don’t ignore referrals on purpose. They just don’t systematize them.
Here’s what usually happens:
A referral incentive is mentioned once
A sign is posted and never changed (left to collect dust)
Residents stop noticing it
Referrals don’t feel urgent to residents, because they don’t affect their daily life the way they affect yours.
So instead of asking residents to remember, we build reminders into the environment.
What is a Referral Automation Station?
A Referral Automation Station is a small, intentional setup placed in a high-traffic area that:
Visually reminds residents about your referral incentive
Makes the benefit clear
Gives them an easy next step
It supports word of mouth without relying on it alone.
Think of it as giving referrals a system, not just a sign.
Three easy Referral Automation Station examples
All these stations work the same way. The only thing that changes is the theme. That’s what keeps them effective month after month.
Share the Love Station (Sweet, Visual, and Grab-and-Go)
This version is designed to be impossible to miss.
For the Share the Love theme, think bright, fun, and intentionally over-the-top in the best way.
How it works:
Use a small frame with the “Share the Love” referral flyer
Place a block of styrofoam inside a shallow tray or container
Stick colorful lollipops directly into the styrofoam so they stand upright and stand out, or use this lollipop/cake pop display.
Set a stack of quarter-sheet referral flyers next to the display
Residents can:
Grab a lollipop
Grab a flyer
Go
No explanation needed.
Why this works:
The lollipops create height and movement, which naturally draws the eye. It feels fun, not promotional, and the grab-and-go format makes it easy for residents to act in the moment rather than think about it later.
This station works especially well:
During renewal pushes
Around appreciation moments
In high-traffic areas like leasing desks, mailrooms, or coffee stations
2. Popcorn Station (Budget-Friendly + Event-Ready)
This one is perfect for busy seasons.
How it works:
Pre-packaged popcorn or small popcorn bags
Add to cellophane bags with crinkle paper and a label
A simple referral flyer like the one here
Add to a lovely basket where people can grab and go
Why it works:
Popcorn feels like a treat, not marketing. It’s easy to refresh, affordable to maintain, and perfect for move-in weeks, events, or high-traffic days.
3. Pet Treat Station (High Engagement for Pet-Friendly Communities)
If your community allows pets, this is a standout.
How it works:
Dog treats in individual goodie bags or in a jar
A sign reminding residents about referral incentives
A cute petworthy referral flyer like the one inside The Sprout Membership
Why it works:
Residents will stop for their pets even when they won’t stop for themselves. This station creates natural pauses and conversations, making it one of the highest-engagement referral reminders you can use.
Where to place Referral Automation Stations
Placement matters more than size.
Choose areas where residents already pause:
Leasing office desks and counters
Package rooms
Mail areas
Coffee or refreshment stations
Clubhouse entry tables
Fitness centers
Dog wash or pet spa areas
Automation doesn’t mean set-it-and-forget-it
This is a system, not a permanent display.
DANGER!! If your referral station looks the same all year:
Residents stop noticing it
Engagement drops
The fix is simple:
Rotate themes monthly or quarterly
Swap treats
Change the design
Same system. Fresh energy.
Don’t rely on word of mouth alone
Word of mouth is powerful, but it needs support.
You can reinforce your stations by:
Posting reminders in the resident portal
Mentioning referrals in monthly emails and newsletters
Adding QR codes that link to referral forms
Highlighting referrals during resident events
You’re not adding work.
You’re stacking reminders.
Try It this week
Pick one theme.
Pick one location.
Set up one Referral Automation Station.
That’s it.
Referrals don’t need more effort.
They need a better system.
And when residents are reminded in the right way, they’ll happily do the marketing for you.
Check out our Referral Page HERE for our top referral designs, seasonal ideas, and featured Automation Stations.