SEASONAL MARKETING IDEAS

Winter may be slower for foot traffic, but that doesn’t mean your marketing should hibernate. With a little creativity, you can turn the season into a “new year, new home” opportunity and make your community the place people want to call home in 2026.

Every unit has a somebody. Our job isn’t to convince people to want what they don’t want. Our job is to play matchmaker. Pick one hard-to-lease unit at your community and let’s lease it.

Use your winter events for marketing! These simple “BYO Friend” event ideas make it easy to showcase your community and increase exposure.

Cupcakes, cookies and sweets- the easiest way to get referrals. Is there anyone else that you think would love living the “sweet life” here at [Apartment Name Here]?

Why does winter often mean leasing traffic comes to a screeching halt? If you’re hearing crickets at your leasing office or noticing a slowdown, it’s the perfect time to hit the road and drum up some interest with a winter outreach blitz.

This follow-up idea and design are sparkling! Last impressions are just as important as first impressions. Here is a fun way to make a lasting impression when following up with your residents. 

Bundle up and bring some warmth to your neighborhood with a little winter outreach marketing. That campaign hits the sweet spot in gratitude, warmth, and connection.

 September is Better Breakfast Month so we decided it would be fitting to do a breakfast-themed outreach initiative for you preferred employers!

Spread some positiviTEA to your prospects with a tea-rific follow-up campaign.