New Year, New Home: Outreach Marketing that Shines
The new year is the perfect time to reach out, connect, and bring in new residents. Winter may be slower for foot traffic, but that doesn’t mean your marketing should hibernate. With a little creativity, you can turn the season into a “new year, new home” opportunity and make your community the place people want to call home in 2026.
Fun Winter Campaign Ideas
New Year, New Home: Emphasize fresh starts and exciting moves.
Savings That Dazzle: Promote limited-time winter specials.
Sparkle & Shine / Sparkle in a New Home/Sparkling Savings: Use glittery, festive designs to make your materials pop.
Fresh Start: Highlight the opportunity for residents to begin the year in a new space or with a new mindset.
Goodie Ideas:
Branded Sticky Notes & Pen
Package in Cellophane Bags & Crinkle Paper
Even in the coldest months, your community can shine bright, build connections, and bring in new residents. Winter outreach marketing is all about making an impression that lasts well into the new year.
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Why Winter Outreach Matters
Beat the quiet season: Leasing traffic often slows in winter, but residents are still thinking about their next move. Reaching out now puts your community top-of-mind.
Tap into New Year energy: People are focused on new beginnings, fresh starts, and making plans for the year ahead.
Build relationships: Outreach isn’t just about instant leads; it’s about making connections with your local community and nearby businesses.
Basics of Winter Outreach Marketing
Outreach marketing is all about personal connections in your local area. Here’s how to make it work:
Define your goals: Are you promoting a “New Year, New Home” campaign, offering sparkling winter savings, or just raising awareness about your community?
Target nearby businesses: Focus on a 5–10 mile radius around your property. Restaurants, coffee shops, fitness studios, and office buildings are perfect spots.
Create small, memorable surprises: Assemble gift bundles or leave festive materials like branded calendars, hot cocoa packets, or other treats.
Keep it friendly and professional: Introduce your community (and its buying power for cross-promotion), share key perks, and invite locals to visit.
Follow up: Track your interactions and follow up with interested contacts to maximize results.
Digital Graphics
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Story Graphics
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Bonus Email Mad Lib:
Subject: New Year. New Home At ______ [Apartment Name]
Body
The new year is [right around the corner OR here], and it's time for a fresh start in a new home. When you toured our ______ [floor plan name] floor plan, your mentioned you loved our...
______ [amenity/feature/location]
______ [amenity/feature/location]
______ [amenity/feature/location]
So I spoke with our team and we want to offer you an exciting discount: _______ [insert special] if you lease before ______ [date].
We know the best is yet to come when you become part of our community, so if you are ready to take the next step simply _______ [directions on next steps].
Please reply to this email or give me a call with any questions at ______ [phone number].
Looking forward to hearing from you,
[Your Name]