Bright New Year Renewals

Start the year with clarity, connection, and a touch of sparkle — and watch how much smoother your renewal season becomes.

RenewalsTasa BalderramaDecember 15, 2025New Year, january, new year, new year's, renew, renewals, renewal, bright

Social: What It's Really Like at Our Community (WIRL)

Before someone signs a lease, they want to know what’s happening behind the curtain. What’s it really like to live there? In a trust recession, transparency wins, and this social content isn’t just selling a story; you’re showing the truth.

Social Media, MarketingTasa BalderramaDecember 15, 2025social media, social media evergreen, social content, content, wirl, what it's really like, honesty, trust, testimonials, try it, january, marketing

3 Ideas for a Winter “Paw Bar”

Calling all pet-friendly communities to a paw-some winter celebration! This is THE pet event of the year. Whether you live in an area that experiences winter weather or not, this event brings pets, snowflakes and frosty fun to your community.

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Sell the Hard-to-Lease Floor Plan

Every unit has a somebody. Our job isn’t to convince people to want what they don’t want. Our job is to play matchmaker. Pick one hard-to-lease unit at your community and let’s lease it.

Outreach Marketing, MarketingTasa BalderramaDecember 15, 2025winter, outreach idea, outreach marketing, new year, New Year, new year's, sparkle, shine, dazzle, dazzling, new beginnings, january, January, lifestyle, marketing

Polar Bear Plunge & Happy Hour

Brave the cold and dive into the new year with a Polar Bear Plunge event!

EventsTasa BalderramaDecember 14, 2025activity, new year, holidays, drinks, polar bear plunge, plunge, new year's, pool, lake, winter, happy hour, hot cocoa, hot chocolate, challenge, contest, charity, january

Savory Soup Bar Event

As the winter chill deepens, there’s no better way to warm up than with a bowl of your favorite soup. Indulge in an all-out soup-tasting extravaganza!

EventsSprout MarketingDecember 3, 2025food & drink, winter party, winter, regal, holidays, cooking, soups, soup, january

New Year Winter Appreciation Gifts

From shimmering “You Dazzle” treats to refreshing “Level-Up Matcha” inspirational kits—there’s a new year appreciation gift for every budget, theme, and resident lifestyle.

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Notebook & Planner Decorating

Start the year off right and inspire organization and creativity with a Planner/Notebook Decorating Station and Goal-Setting Workshop.

EventsTasa BalderramaDecember 1, 2025new year, new year's, goals, organization, workshop, calendars, notebooks, stickers, decorate, Planner, Scrapbook, january

3 Ways to Host a Popcorn Bar

Popcorn Perfection: 3 event ideas to transform an ordinary snack into a memorable social event. From easy grab-and-go to a full bar, we’re unpoppable!

EventsTasa BalderramaDecember 1, 2025food & drink, snacks, popcorn bar, popping, poppin', grab n go, grab and go, to go, popcorn, january, January

Savory Winter Appreciation Gifts

Thoughtful winter appreciation gifts tap into all the cozy feelings of the season—think savory soup, spicy chili, buttery popcorn, and other comfort-filled treats that help residents feel warm, cared for, and right at home.

AppreciationTasa BalderramaDecember 1, 2025appreciation, Retention, retain, gifts, gift, welcome, november, sweet treat, hot cocoa, hot chocolate, star, card games, wreath, snowflake, snow, candy cane, peppermint, peppermints, mint, soup, savory, chili, popcorn, january

Virtual Declutter Event - Before & After

This online event is perfect for “Clean Off Your Desk Day!” Challenge your residents to take 10-15 minutes out of their day to declutter.

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High Tea Party

Enjoy a refined high tea gathering with delightful conversation, exquisite teas, and delectable treats in an elegant, community-building atmosphere.

EventsTasa BalderramaDecember 1, 2025food & drink, dessert, sweet treat, baked goods, winter, tea, hot tea, january, high tea, bridgerton, movie-night, fancy, January

31 Days of Feel-Good Self-Care: Your January Challenge

Our 31-day January Self-Care Challenge blends fun, creativity, and wellness with quirky national holidays to keep things engaging — and doable!

Career, Just for YouTasa BalderramaDecember 1, 2025selfcare, self-care, self care, challenge, daily challenge, challenges, New Year, resolutions, new year, creative, january, January

Level Up Wellness Events for the New Year

The new year is a great time to level up every aspect of your residents' lifestyle and your apartment can be at the center of their personal success!

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PJs, Popcorn & Puzzles

The three p’s: yes, pj’s, popcorn, and puzzles. Spend a cozy evening in PJs with popcorn and puzzles.

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Dazzling “Apartment Glow-Up” Contest

Encourage residents to show off their style and revamp their space with an Apartment Glow-Up Virtual Contest.

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Calligraphy & Cocktails

Combine the art of beautiful writing with the enjoyment of bespoke cocktails with a Calligraphy & Cocktails evening.

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New Year, New Home: Outreach Marketing that Shines

Winter may be slower for foot traffic, but that doesn’t mean your marketing should hibernate. With a little creativity, you can turn the season into a “new year, new home” opportunity and make your community the place people want to call home in 2026.

Outreach MarketingTasa BalderramaDecember 1, 2025winter, outreach idea, outreach marketing, new year, New Year, new year's, sparkle, shine, dazzle, dazzling, new beginnings, December, january

This Bagel Bar is Everything Event

Show your residents they are your EVERYTHING with this fun bagel bar breakfast event.

EventsTasa BalderramaDecember 1, 2025food & drink, breakfast, better breakfast, brunch, bagel bar, everything bagel, bagels, pastries, better breakfast day, better breakfast month, September, january, January

Move More Steps Challenge Event

Get ready to boost your activity levels with our Community Step Challenge, and let’s get active together! All movement counts in this fun and friendly competition.

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Idea & Training Library