RESIDENT RETENTION
Everything You Need For Resident Retention & Events… All In One Place
Use Sprout’s R E A C H Framework for Successful Resident Retention:
RENEWALS: Check out the latest Renewal Designs
EVENTS: Browse Featured Events (Designs & Shopping Lists included)
APPRECIATION: Seasonal Appreciation Ideas for Residents
COMMUNICATION: Download & edit notices and more
HEART: Sprout Members are reaching the hearts of their residents with successful, consistent retention efforts!
What’s trending right now…
Renewals
"Life is a Picnic with You" makes a charming and heartfelt summer renewal campaign because it captures the easygoing, feel-good vibes of the season.
Donut-themed renewals are a low-cost, low-stress way to delight residents—and who doesn’t love a surprise treat?
Visit our RENEWALS page for more ideas and resources.
Events
Turn your community space into a vintage ice cream parlor with this throwback root beer float event that’s all about good vibes and sweet sips.
Have s’more fun this summer! Bring this classic combination to your community.
August is National Golf Month, making it the perfect time for apartment communities to take a swing at fun, engaging resident experiences and creative marketing campaigns.
This western-themed celebration turns your community into the hottest watering hole in town, where neighbors can kick up some fun, cool off, and make memories worth tipping their hats to.
School's back... now it's time for a snack! Celebrate Watermelon Day (8/3) or the first week back to school with a refreshing afternoon treat!
Celebrate National Sandwich Month with a DIY deli bar or easy grab-and-go treats. Add fun touches like punny labels, music, or a sandwich personality quiz to keep the vibe playful. It’s a simple event with big impact! 🥪
Visit our EVENTS page for more event ideas and resources.
Appreciation
Shark, sea, and beach-themed gifts add a splash of summer fun while showing residents they’re the real treasures. They're playful, easy to love, and perfect for sunny-season appreciation!
Tropical-themed gifts bring vacation vibes home—bright, fun, and easy to personalize, they’re a joyful way to show residents some sunny appreciation this summer.
Serving up popsicles and ice cream–inspired treats brings all the sweet, nostalgic vibes—turning a simple giveaway into a fun, feel-good moment that makes residents feel truly appreciated.
Visit our APPRECIATION page for more gift ideas and resources.
Communication
Help your new residents feel “good to be home” at your community this summer.
Humor grabs attention and makes even the most mundane reminders memorable. Use playful wording and visuals to convey your message while keeping it lighthearted and non-confrontational.
When your community experiences new management or ownership, how you communicate the transition determines how residents respond. This blog shares a simple three-part framework that helps teams clearly explain what’s changing, what’s staying the same, and what residents can expect next. It’s a practical, repeatable approach that builds trust, reduces uncertainty, and equips your onsite team to handle transition conversations with confidence.
Visit our COMMUNICATION page for more notices and resources.