Renew & Refresh: Spring Perks to Love

The Spring Renewal Incentive That Won’t Wreck Your Sanity

Spring is renewal season… which means spreadsheets, follow-ups, pricing conversations, and at least one resident asking if they can “just think about it for a week.”

If you’re looking for a renewal incentive that actually works without creating operational chaos, a simple Spring Refresh program might be your new best friend.

Here’s how to run one that residents love—and your team can actually execute.

The Idea: A Refresh, Not a Free-for-All

Instead of piling on gift cards, rent credits, or custom exceptions, offer one of three service-based perks tied directly to renewal.

The rule is simple:

One renewal
One refresh
One clear scope

Residents feel rewarded.
Teams stay in control.
Budgets stay predictable.

Customize Featured Design

The Three Refresh Options (Manager-Approved Classics)

1. aint Touch-Up or Accent Wall

A small visual upgrade goes a long way.

Offer either a neutral paint touch-up or one accent wall
Require color approval (future-you will be grateful)
Schedule through maintenance or your approved vendor

Why it works:
Low material cost, high perceived value—and the unit looks better for the next lease term anyway.

2. Complimentary Carpet Cleaning

The easiest “yes” on the list.

Schedule through your regular vendor
Confirm access and remind residents to clear floors
Tie it to a defined scheduling window

Why it works:
Residents love it. Vendors know the drill. Your team doesn’t have to explain it twice.

3. Complimentary Apartment Cleaning

Spring cleaning, handled.

One-time professional cleaning
Clear scope (dusting, floors, kitchen, bathroom, trash)
No organizing, laundry, or dish duty (say it louder for the people in the back)

Why it works:
It feels luxurious, but it’s still structured and controllable.

How the Leasing Team Executes (Without Overthinking It)

Option 1: Offer One Standard Refresh to All Renewals

Select a single service—such as carpet cleaning or paint touch-ups—and apply it consistently across all renewal offers. This keeps scheduling simple, costs predictable, and messaging crystal clear for the leasing team.

Option 2: Let Residents Choose Their Refresh

Offer a short list of pre-approved services and allow residents to select one perk at renewal. This adds a personalized touch without opening the door to custom requests or one-off exceptions.

Either approach works—the key is choosing the structure that best fits your staffing levels, vendor availability, and operational bandwidth before the offers go out.

Then:

Present the renewal pricing
Introduce the Spring Refresh as a thank-you
The resident selects one option
Log the selection
Schedule the service
Close it out and move on with your life

No stacking. No substitutions. No “but last year they let me…”

Additional Designs

Prime the Pump with Social Media

One easy way to increase excitement—and reduce back-and-forth questions—is to tease your renewal perks on social media before renewal offers are delivered.

Use simple, graphic-led posts with clear, benefit-forward phrases like:

“Renew & Repaint”
“Renew & Refresh”
“Renew for a Free Clean”
“Spring Renewal Perks Are Blooming”

The goal isn’t to explain every detail—it’s to build familiarity. When residents later receive their renewal offer, they already recognize the perks and understand the value, which helps renewals feel less transactional and more like a reward.

This also gives leasing teams an easy talking point: