Why does winter often mean leasing traffic comes to a screeching halt? If you’re hearing crickets at your leasing office or noticing a slowdown, it’s the perfect time to hit the road and drum up some interest with a winter outreach blitz.

Outreach Marketing, Marketing, WinterSprout MarketingNovember 1, 2025December, local business, #166, dd, winter, Hot Cocoa, printable, New Leases, candy canes, bundles, Bundle, hot chocolate, tea, cappuccino, latte, coffee, candy cane, december

“Sip N’ Tour” Open House

Host an elevated Hot Cocoa Open House for the perfect casual drop-in event for residents and prospective residents to enjoy a warm drink and relax.

Events, MarketingTasa BalderramaNovember 1, 2025autumn, november, open house, cozy, hot cocoa, hot chocolate, warm beverage, hot beverage, food & drink, winter, fall

Cookie Marketing: Cozy Into a New Home

Bundle up and bring some warmth to your neighborhood with a little winter outreach marketing. That campaign hits the sweet spot in gratitude, warmth, and connection.

Marketing, Outreach MarketingSprout MarketingOctober 1, 2025winter, cozy, Cookies, cookies, cookie, famous amos, november, Fall, fall

PEP Marketing: Educators

Adding schools to your preferred employer list can be a game-changer for attracting quality residents to your community. Schools, universities, trade schools, and educational programs are hubs for educators, staff, and families who value stability and proximity to work.

MarketingSprout MarketingJuly 1, 2025nurse, energy, nose, tissues, hand sanitizer, medical, #486, PEP, doctor, March, tag, canva, pep, preferred employer list, education, teachers, schools, government, military, first responders, ems, police, doctors, self-care, spa, corporate, small businesses, fire, fall, october, world teacher's day, world teachers' day

Monthly Marketing Checklist

Let’s face it—you’re juggling a million things every day. That’s exactly why we created this marketing plan checklist.

MarketingSprout MarketingJune 8, 2025foundational, essential, planning

ESG Marketing at Your Community

We’re exploring how property managers can incorporate ESG initiatives into their apartment marketing strategy and attract eco-conscious renters while improving their community’s long-term sustainability.

Marketing, LeasingTasa BalderramaMarch 1, 2025esg, earth day, sustainable, eco-friendly, eco friendly, green marketing, green initiative, environmental, social, governance, eco-conscious, sustainability, amenities, amenity, marketing

Apartment Marketing 101: A Beginner’s Guide from Leasing Desk to Lead Machine

Here’s your fun, no-stress guide to showing up, standing out, and filling units like a pro (no ring light required).

MarketingSprout MarketingJanuary 4, 2025marketing, power of three, leasing, essential, foundational

Grassroots Marketing Video Series

Watch our MOST-LOVED video series on getting back to the basics of marketing. Easy to implement and sure to help your team reach those occupancy goals!

MarketingSprout MarketingJanuary 3, 2025grassroots, essential, training, foundational

4 Steps to Planning an Outreach Blitz

Use this step-by-step guide for your next outreach blitz and get those units filled!

MarketingSprout MarketingJanuary 2, 2025outreach, outreach marketing, training, foundational, essential, blitz, occupancy goals, outreach series

PEP Marketing: First Responders

Marketing to first responders as a preferred employer is a win-win—they’re everyday heroes who work hard and give back to the community, and they make awesome neighbors too.

MarketingSprout MarketingJanuary 1, 2025nurse, energy, nose, tissues, hand sanitizer, medical, #486, PEP, doctor, March, tag, canva, pep, preferred employer list, education, teachers, schools, government, military, first responders, ems, police, doctors, self-care, spa, corporate, small businesses, fire, preferred employers

Drive More Qualified Traffic to Hit Occupancy Goals

You don’t have to sit back and wait for traffic to roll in. You can take control.

MarketingTasa BalderramaJanuary 1, 2025training, outreach marketing, resident referrals, qualified traffic, essential, foundational

Senior Living

Senior Housing outreach marketing is easy with these social squares made specifically for your community in mind.

MarketingSprout MarketingJanuary 1, 2025senior, senior living, seniors, lifestyle, marketing

Market Your Spacious Closets

One of the first things people notice when they’re touring a place is the closet space—it just makes the apartment feel more livable.

MarketingSprout MarketingJanuary 1, 2025tour, amenity, closet, amenities

Feature Your Amenities

Focus on your communities amenities with these designs and ready-for-you captions. It’s easy to get the word out — your prospect’s dream home awaits!

MarketingSprout MarketingJanuary 1, 2025easy, downloadable resource, digital marketing, Digital Graphics, evergreen, outreach marketing, New Leases, amenity spotlight, amenities, amenity, amenity outreach, #702, monthly, canva, marketing ideas

Fitness & Health-Centric Marketing

We have everything you need for Fitness Marketing! A perfect outreach campaign for the New Year or anytime of year.

MarketingSprout MarketingJanuary 1, 2025fitness, fit, exercise, healthy, health, studio, yoga, cycle, spin, January, heart smart, lifestyle, outreach marketing, workout

Online Fitness Marketing

Use Sprout Stock to promote the Fit Lifestyle at your community. Perfect for January or anytime!

MarketingSprout MarketingDecember 31, 2024fitness, fit, exercise, healthy, health, studio, yoga, cycle, spin, #448, more events, heart smart, sprout stock, stock, photos, photography, Free, downloadable resource, evergreen, online marketing, amenities, workout

Feature Your Floor Plans

Floor plans make designs appealing and informative to prospects and we’re showing you how to market them.

MarketingSprout MarketingDecember 1, 2024easy, downloadable resource, amenities, amenity, amenity outreach, #702, monthly, canva, marketing ideas

PEP Marketing: The Medical Field

Medical professionals work hard and you can show you appreciate them with a PEP discount, goodies and energy boosts!

MarketingSprout MarketingSeptember 19, 2024nurse, energy, nose, tissues, hand sanitizer, medical, PEP, doctor, canva, pep, preferred employer list, doctors, dentist

Pet-Friendly Marketing Ideas

Fun and unique ways to not only be pet-friendly but be pet-forward, making sure every interaction and space celebrates the bond between prospects, residents, and their pets.

MarketingTasa BalderramaSeptember 13, 2024dogs, cats, pets, pet-friendly, pet friendly, marketing, marketing ideas, digital marketing, outreach marketing, retain, resident events, scripts, lifestyle, april, aspca

Be the Local Neighborhood Expert

Position your property as the ultimate local neighborhood expert with the Neighborhood Guide—a powerful tool to help residents and prospects fall in love with your area.

MarketingTasa BalderramaMarch 1, 2024love your neighborhood, february, evergreen, neighborhood guide, location marketing, location, lifestyle

Idea & Training Library