Feature Your Amenities
Amenity Marketing in 3 Easy Steps
You’ve got the amenities… now let’s make sure everyone knows it.
1. Pick Your Design
Choose an amenity design that fits your vibe—highlight all your standout features with customizable photos or spotlight a key amenity.
2. Hit the Streets
Attach your designs to goodie bags and get out there! Visit local businesses within a 5–10 mile radius to spread the word and make connections.
3. Go Digital
Amplify your reach online with ready-to-use social graphics, videos, and stock photos to showcase your community’s best perks. It’s a simple way to re-emphasize what residents already love—while showing prospects exactly what they’ve been missing.
Amenity Marketing Designs
Click to Customize in Canva
Amenity Signs
Click to Instant Download
Selling Your Amenities
Take a little time to remind your residents of the great amenities you offer and to make sure your prospects know too! Use these graphics and ready-for-you captions to get the word out that their dream home awaits!
BONUS: You can use these at any time of the month, season, or year!
Ready-for-You Social Media Captions
NOTE: Include swipes/carousel posts! Feature a digital graphic and a photo of your amenity for added impact.
NEW AMENITY ALERT! _______ Apartments now has a new (or renovated) amenity - ________ (amenity). Residents, enjoy! Everyone else, come in for a tour to see what all the rave is about!
______ Apartments wants to know: what are you looking for in an apartment community? A resort style pool? We have that. A 24 hour fitness center? Got it. Large floor plans? Small floor plans? Yep, that too. Come see what we're all about! Call ______ (phone) to schedule a tour today!
Yeah, laundry is a chore, but getting it done doesn't have to be. __________________ Apartments on-site laundry center is here to make your life schedule a little cleaner.
A lot has changed this year. Maybe it’s time to change your view, too. ____ Apartments have some of the best views from our balconies, and we have one waiting for you. Call today to schedule a personalized tour. _____ (phone number).
Customizable Social Media Graphics
Click to Customize in Canva
Instant Download Social Media Graphics
Click to download
Search here for stock lifestyle photos.
Update your website's lifestyle photography.
BONUS: If you need high-resolution versions for print, email hello@watchyourbusinesssprout.com and we’ll send you the files.
8 Low-Lift Amenity Ideas
You don’t need a big budget to turn an underused space into something residents actually love. Here are easy, inexpensive, low-lift amenity ideas you can implement quickly:
Grab & Go Library + Game Hub
Small bookshelf with books + labeled bins for board/card games
Simple sign-out sheet or “take one, leave one” system
Add a cozy chair or two to make it feel intentional
Get designs and inspiration for a book library HERE.
Wellness Corner
Yoga mats (a few goes a long way)
Resistance bands or light weights
Printed stretch or 10-minute workout guides
Get inspirational signs for a wellness space HERE
Coffee & Cocoa Corner
Keurig or coffee pot + cups, creamers, hot chocolate packets
Can be weekday mornings only to keep costs down
Even a “self-serve station” a few days a week feels like a perk
Check out our fun Coffee Club designs HERE
Co-Working Lite Space
Instead of a full business center:
Add comfy seating, a lamp, and a charging station
Create a vibe: “Work From Home, But Better”
Optional: Wi-Fi sign + a few productivity tips or quotes
Chill & Play Lounge
Small table setup for casual hangouts
Great for both individuals and small groups
Pet Perk Station
Treat jar + waste bags + water bowl
“Pet of the Month” photo board (easy engagement win)
Community Freebie Shelf
“Take what you need, leave what you can”
Residents can drop off unopened items, books, décor, etc.
Builds community and keeps it stocked for free
For Table Swap signs and ideas, click HERE
Pop-Up Amenity Days or weeks (Zero Permanent Setup)
If you don’t want to fully commit:
“Wow Fridge” - Stock the fridge with sodas and snacks
“Snack Bar Fridays”
“Hydration Station” (infused water + cups)
“Study/Work Day” with coffee + quiet space
Pro Tip (this is the secret):
Don’t overbuild—start small and evolve based on usage.
Even one simple, well-branded idea (like a game shelf + coffee station) can completely change how a space is used.
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