SOCIAL MEDIA LIBRARY
Welcome to our social media library. This is our home base for how to do on-the-fly content on social media the quickest way possible. Click to jump down to…
• Batching Content
• Topic Breakdown for Stories, Reels, & TikTok
• Extra Posts for Your Feed & Stories
• Instagram Video Templates
• 3 Key Photography Tips
We know you have so much on your plate, so we are sharing some of our favorite ways to batch content so you always have what you need when you need it.
What is content batching? It’s when you set aside a specific time to do one activity…in this case content.
Content? Speak english please. When we say content we mean things you need for social media like captions, graphics, community photos, videos, etc.
What’s great about your Sprout membership is that we already have 90% of this done for you with our digital calendar. Here you will find our tips to do the remaining 10% as quickly as possible.
We recommend setting aside time to schedule posts to your feed 2 weeks to 1 month in advance.
At Sprout we use Facebook to schedule to both Facebook & Instagram. See directions on how to get this set up HERE.
Block about an hour out on your calendar on a day where you usually feel the most fresh - like Tuesday mornings first thing.
The key to great content is having fresh photos and videos at the ready. You could use your professional community photos, but getting a few new photos each month can be done quickly.
Set aside 30 minutes each month to gather new photos for social media. This way instead of spending hours trying to get a million photos - just see how many you can get in 30 minutes.
We recommend having a theme for the photo sessions that tie back to a lifestyle element: fitness, pets, work from home, outdoors, cozy at home, etc.
Use your unit walkthroughs to both check to ensure the unit is ready to be shown, but also to film a virtual tour.
To make it easy on yourself, don’t try filming the entire tour in one clip. Split it up into smaller clips of each space like living room, kitchen, bedroom, balcony, etc. This way if you make a mistake, you don’t have to redo everything.
Download all the videos and make sure the file names are like this “A1 - Living Room”. As you keep doing this, you will have a bank of all your virtual tours so you don’t have to do them again.
Meeting the team is an important part of your social media strategy. Pick a day for “picture day” at your office, so you can get pictures of your team while everyone is looking their best.
Here are some ideas for photos:
Individuals on a blank wall
Individuals outside in portrait mode
Videos of each person in action working
Funny photos or videos. Think Full House intro or you can brainstorm other trends beforehand.
Make posting to Stories, Reels, and TikTok just part of your routine. This way it is part of your daily schedule without being a major time suck.
We recommend taking 5-10 minutes after you return from lunch to post to these areas. Check out our weekly breakdown below for ideas.
Take 5 minutes after lunch to post on Stories, Reels, & TikTok using the topic inspiration below:
Help your following stay motivated for the week ahead:
Use one of our story backgrounds to post your favorite inspirational quote
Download a video that inspires people to take action on their goals
Post a photo of a view of your community that inspires you
Take and post a photo of your checklist for the week
Share tips about your community or lifestyle:
Maintenance Tips
Fitness Tips
Pet Training Tips
Organization or Decor Tips
Career Tips
Plant Care Tips
Take a virtual stroll through a unit or amenity area:
Customize one of our virtual tour video templates with your photos - CLICK HERE for a tutorial
Do a tour on stories by filling in one of our downloads with the unit details and then including photos or videos after
Film your very own virtual tour video
Promote trying something new at your community:
Neighborhood: Shout out other businesses or locations around your community.
Amenities: Encourage residents to utilize some of your awesome amenity spaces.
At Home: Even when you stay home there are plenty of new things to try.
It’s time to have a little fun, because why not:
Something funny about apartment living or your overall lifestyle at your community
Games like word search, bingo, or rank them
Meet the team
Caption this photo using the question/answer feature on Instagram Stories
Life in GIFS
Weekends are a great opportunity for you to focus on something that will push your community forward:
Polls/Surveys: Find out what your residents are in to and let that inspire your next event or partnership
Referrals: Encourage residents to refer their friends
Welcome: Welcome new residents
Reviews: Showcase existing reviews or encourage residents to write reviews of their own
OPEN IN CANVA
At __Apartment Name__, it’s always your time to thrive! Not only do we offer beautiful apartment homes, but you have the essentials right outside your door. From __Amenity__, to __Amenity__, to __Amenity__, take a virtual tour on our website to see it for yourself: __Website__.
#__City__Apartments #Amenities
Do you know what makes us happy? Hearing feedback from our residents. Take a moment to drop a review for our community online or in the comments below! #feedback #reviewus #apartmentreviews #testimonial
There is so much to love about __Apartment Name__, but our location is at the top of the list! We are surrounded by the best shopping, entertainment, and restaurants that __City__ has to offer. One of our favorites is __Insert Place__ for their __Item__ and __Item__. What’s your favorite spot nearby?
#__City__apartments #__City__
OPEN IN CANVA
__Apartment Name__ has some pretty cool leasing specials. Get __Savings__ when you lease before __Date__. Be sure to schedule a tour now so you can take advantage!
Are you ready to say yes to the address? Give us a call: __Phone Number__.
OPEN IN CANVA
Our charming __Name__ floor plan is just waiting to sweep you off your feet. It has everything you are looking for:
❤️ __Unique Feature__
❤️ __Unique Feature__
❤️ __Unique Feature__Find your happily ever after at __Apartment Name__ today: __Phone Number!
#HappilyEverAfter #DreamHome #__City__Apartments
OPEN IN CANVA
A great apartment home, a wonderful location, and your bff nearby... how could it get any better than this? Have fun with friends at __Apartment Name__ when you refer! Plus you could earn __Referral Bonus__ when they lease.
#BetterThanThis #ReferFriends #__City__Apartments
The hardest part of adulting is making new friends, so we want to do a quick little icebreaker.
Take a moment to introduce yourself in the comments and share your favorite movie. Then scroll the other comments and show them some love and make a friend. GO!
#MakeAFriend #FriendsMakeTheBestNeighbors
OPEN IN CANVA
New to our __Apartment Name__ family? We’d love to connect with you and there are so many ways you can join our community:
📍Stop by our office anytime during office hours
📞 Give us a call at __Phone Number__
📢Follow us on __Platform__: @__Social Media Handle__
📧 Email us at __Email Address__#__Apartment Name__ #JoinTheFam
OPEN IN CANVA
Another year at __Apartment Name__? Absolutely!
If your lease is coming to an end, stop by or give us a call and we can chat about your renewal options: __Phone Number__.
#__Apartment Name__ #residentlove #goodtobehome
OPEN IN CANVA
🎶 We are enchanted to meet you!
Meet our team by swiping through our pictures and below is a list of all the people that are here to make __Apartment Name__ feel like home:
🌟 __Name__: __Title__
🌟 __Name__: __Title__
🌟 __Name__: __Title__#meettheteam #__Apartment Name__ #enchantedtomeetyou
🗓 Mark your calendar!
We’ve got some exciting events planned for our residents at __Apartment Name__:
• __Event Name__: __Details__
• __Event Name__: __Details__
• __Event Name__: __Details__#residentevents #__city__
Don’t forget rent is due today and is late on the 5th and you can easily pay rent online without having to leave your couch. Visit our resident portal to pay your rent, make maintenance requests, and much more:
__Resident Portal URL__
#rentisdue #residentportal
Use this story as your first slide. Continue to showcase your apartment model with videos and photos in the following slides.
Use the spaces under the categories to feature your favorite neighborhood locations. Tag them so they can repost the feature!
Copy and paste a photo of your model apartment or floor plan into the blank area. Fill in pertinent info and share photos in the following slides.
Use this slide as an introduction to a team member! Write their name, title, and fun fact. Then add a smiling photo or video of them in the following slide.
Use this slide to list out information regarding your upcoming event.
Use this slide to let your followers know you are treating them to coffee! Purchase an electronic gift card to a local coffee shop and add it to the next slide. Check the balance throughout the day and refill as needed or as your budget allows.
Share a blank slide to invite followers to screenshot and share their own too.
Poll your residents with this graphic. Use this as your background and use the Instagram Poll sticker below to do various polls:
Ice Team or Lemonade
Picnic or Brunch
Sunrise or Sunsets
Your residents love a cozy night in with friends and family. Recommend some of your favorite movies for the season to cultivate a vibe.
You can always ask your team their favorites and share one from each.
FOLLOW INSTRUCTIONS IN INSTAGRAM APP ON YOUR MOBILE DEVICE
We've created some easy Instagram Reel templates to some original sounds that you can customize within Instagram App on your mobile device.
To find the IG Reel Templates, search: Sprout Apartments on Instagram
All you have to do is open up the Reel Template, replace your photos, and post.
Are your photos looking blah? Here are our 3 tips to make your photos look great each and every time.
The key to a great photo is great light. That doesn’t mean you need to buy a ring light, but you do need to be conscious of where the light is in relation to you and whatever you are taking a photo of.
The subject (person, space, or object you are taking a photo of), should always be facing the light.
You as the photographer, should have your back to the light.
So if you are taking a photo of a living room, don’t take a photo of the living room while you are facing a window. Instead, stand by the window with your back to it and take the photo OR close the shades to the window and just use the room’s light.
Help everyone look their best by taking their photo with care. Here’s how:
Hold the phone vertically with both hands
Move it so it’s level with the top of your head
Angle down slightly
Take the photo
Is there anything worse than a shaky video? Not only can you not focus on what is being shown, but sometimes it can even make you sick. Here’s how to keep the camera steady when taking videos:
Hold the phone with both hands
Keep your arms locked into your sides
Instead of moving the phone to get different angels, move your body at the waist
Take even and slow steps keeping your arms locked into your sides
