If you're going to stand out, you must follow up - More than 50 percent of prospects never received one form of follow-up. So just by following up, you increase the odds of getting that new lease.
What opportunities do we have to elevate ordinary experiences?
The number one place we can start is with our resident notices. We may consider notices just part of doing business, but our words and our presentation can have an impact either for the good OR the bad. Sometimes our residents need a gentle reminder about our community policies, but we can still keep it fun.
WHY MAKE AN EFFORT TO WELCOME NEW RESIDENTS?
In a recent survey of 2,000 people, 61% listed moving as their number one life stressor, over getting a divorce and starting a new job.
Every day at our communities, people are moving in and out. In other words, dealing with one of life's biggest stressor. So what can we do to ease that burden?
Easy renewal conversations starts from the first day a person becomes a resident. Too many times communities have little interaction with residents throughout the lease process and are surprised to get a notice to vacate from a resident. Our rate of renewals is really a reflection of the sum of all our interactions with that resident.