Your august Monthly Marketing STRATEGY

Adding schools to your preferred employer list can be a game-changer for attracting quality residents to your community. Schools, universities, trade schools, and educational programs are hubs for educators, staff, and families who value stability and proximity to work.

Sometimes the most effective outreach isn't a dedicated marketing day—it's simply making the most of the places you're already going.

Perfect for summer! Use this eye catching design and a tasty snack to grab attention when you go outreach marketing. Simple and budget-friendly!

Follow-up can be tricky for many reasons. One being that it’s hard to stand out from ALL of the other follow-ups that your prospects might already be receiving. The trick is to be intentional and memorable. Here’s one way to make a follow-up a little different.

Because a little bit of summer makes everything feel better. Let your prospects picture themselves living their best summer life at your community with these designs.

Add some summer sun to your follow-up!

Float your cares away! Help your prospects find their dream home with this design and some summer fun!

“Sunsational Living Awaits” is all about capturing that feel-good summer energy and showing prospects that your community is the place to be when the days get longer and the vibes get lighter.

Whether you're reaching out to local businesses, schools, or service providers, this candy jar strategy is the kind of thoughtful touch that gets remembered.

One small action can make you stand out from the crowd. It’s simple, it’s free… add it to your follow-up routine today.

“Pick Who Swims in Your Pond” is a fun, summer-ready referral campaign that rewards residents for inviting friends to move in. Add Goldfish crackers as a playful reminder—refer a friend, they move in, and everyone wins!

It’s back-to-school season and time for referrals! Remind residents they can earn some extra cash to start off the school year… and have family and friends nearby to help with the kiddos!

Use your events for referral marketing! These simple BYO Friend event ideas make it easy to showcase your community and increase exposure.

Let your residents know how fin-tastic they are and you want more residents like them with this simple (and tasty) referral incentive!

Remind your residents of your referral bonus with one of our summer favorites: ice cream!

Invite residents to a relaxed Vine & Vibes Happy Hour where the community provides the wine, residents bring the good vibes, and neighbors have the perfect opportunity to sip, socialize, and uncork new friendships.

Treat your residents to a refreshingly simple pick-me-up with an Orange Cream Pop Pick-up.

Get ready to light up the night (or make a summer day even brighter) with a Neon Block Party! Perfect for National Night Out and to embrace the last full month of summer.

Back-to-school season is here! Help your residents and local students kick off the school year with a Back-to-School Bash, school supply kits to go, after-school snack packs, a school supply drive, or a first-day photo booth.

Turn your community space into a vintage ice cream parlor with this throwback root beer float event that’s all about good vibes and sweet sips.

Have s’more fun this summer! Bring this classic combination to your community.

August is National Golf Month, making it the perfect time for apartment communities to take a swing at fun, engaging resident experiences and creative marketing campaigns.

This western-themed celebration turns your community into the hottest watering hole in town, where neighbors can kick up some fun, cool off, and make memories worth tipping their hats to.

School's back... now it's time for a snack! Celebrate Watermelon Day (8/3) or the first week back to school with a refreshing afternoon treat!

Celebrate National Sandwich Month with a DIY deli bar or easy grab-and-go treats. Add fun touches like punny labels, music, or a sandwich personality quiz to keep the vibe playful. It’s a simple event with big impact! 🥪

Life is extra stressful these days. Invite your residents to stop by for a little self-care boost! Check out various ways to offer some pampering, from throwing a relaxation party to offering grab-and-go health and beauty products.

Celebrate National Banana Split Day (August 25) or host this event anytime during the summer with a DIY banana split bar. Residents can build their own frozen masterpiece and enjoy a casual, social summer gathering.

Turn lease renewals into something a little sweeter! Pair your renewal reminder with a simple s'mores kit to create a thoughtful surprise that encourages residents to continue making sweet memories at your community.

Check out our super simple lemonade stand set up! Part of our our “Small Actions, Strong Communities” series — simple ways to show resident appreciation.

Move-in day sets the tone for the entire resident experience. See how a simple Welcome Home Letter and personalized move-in folder can help residents feel welcomed, informed, and excited to call your community home.

We adore clever fruity wordplay, and these designs are bursting with citrusy appreciation!

Use this notice in early August to give residents a gentle heads-up as the school year begins. It’s a great way to promote community awareness and encourage safe driving habits around your property—especially near entrances, crosswalks, and bus stops.

Help your residents and the community start the new school year off on the right foot!

"Life is a Picnic with You" makes a charming and heartfelt summer renewal campaign because it captures the easygoing, feel-good vibes of the season.

Make renewing a treat with a simple grab-and-go ice cream social!

Encourage residents to bring their favorite teacher by your community for some spoiling. Our educators work tirelessly to help our kiddos, and they deserve some recognition and appreciation!