An Easy Outreach Strategy - The Jar the Never Stops Giving
Your Sweetest Outreach Yet
Now is the perfect time to refresh your outreach game—and The Jar That Never Stops Giving makes it effortless, fun, and surprisingly effective. Whether you're reaching out to local businesses, schools, or service providers, this candy jar strategy is the kind of thoughtful touch that gets remembered.
It’s ideal for drop-offs at:
Banks and credit unions
Insurance and real estate offices
Medical clinics, schools, and salons
Anywhere with a front desk or breakroom
Rule #1 for outreach marketing?
Never walk in empty-handed.
Today’s small action: start prepping simple goodie jars with your flyers by their side. They’re an instant icebreaker and give people a reason to remember you.
Shopping List:
Pro Tip: The goal isn’t just to drop something off—it’s to create a moment that makes them want to connect.
Here's How It Works:
Grab a clear candy jar—Mason jars, acrylic bins, or even oversized plastic containers work great.
Drop your business card in the bottom or tape it to the side.
Fill it with colorful, wrapped candy. (Pro tip: August heat = no chocolate. Go with Jolly Ranchers, mints, or taffy.)
Include a quarter-page flyer from Spark—these fit perfectly and make your offer pop!
Deliver the jar with a warm smile and short intro. Let them know they can call you when the candy runs out! That gives you a natural reason to follow up in a few weeks.
Why It Works:
It’s low-cost and high impact
Gets you inside the door without needing an appointment
Encourages friendly conversations with front-line staff
Gives you a visual presence long after you leave any flyer
Campaign Inspiration
Outreach Confidence | A Better Way to Introduce Yourself
Outreach marketing gets a bad rap—but it’s not because it doesn’t work. It’s because we’ve been doing it wrong. Forget walking in and asking, “Can I leave some flyers?”
Try this instead:
“Hi, I’m [Your Name], the property manager at [Community Name]. I represent [###] households—that’s a lot of buying power in your neighborhood. I’d love to share a little about our community and see how we can support each other.”
It shifts the whole tone—now you’re walking in with confidence, not just a clipboard.
Additional Designs
Click to Customize in Canva.
Outreach Jar Follow-Up
Remember when you delivered that jar of candy to a nearby business and told them they should call you when it runs out? Well, of course, they didn’t, but now you have the perfect reason to go back!
Why Candy Jar Outreach Follow-Up Works
Creates a natural reason to return. You’re not “bothering” them—you’re simply keeping your promise to refill candy.
Keeps your community top of mind. Every time they grab a piece of candy, they see your name and think of you.
Builds rapport with the office gatekeeper. Consistent, friendly contact can turn them into an ally who passes along leads.
Opens the door for collaboration. Over time, you can introduce joint promotions or events with their business.
Tips for a Successful Follow-Up Visit
Return within 1–2 weeks. Don’t wait so long that they forget who you are, but give enough time for the candy to make an impact.
Remember their name and details. A simple “Hi, Sarah—how’s your pup doing?” is far better than “Do you remember me?”
Bring value every time. Share something new—like current move-in specials, an event invitation, or an idea to cross-promote.
Stay brief and upbeat. This isn’t a hard sales pitch—it’s a friendly touchpoint.
Leave a refreshed candy jar with your updated flyer or business card.
Sample Presentation for Your Follow-Up
(Warm and professional without putting them on the spot)
You: [Smile] “Hi, Sarah! I’m just here to refill the candy jar I dropped off last time—I figured it might be running low by now. How’s your week going?”
[While topping off the jar]: “I also wanted to let you know about our current move-in special—one month free on select floor plans. And next Thursday, we’re hosting a resident appreciation BBQ if you’d like to stop by—it could be fun to connect and chat about maybe teaming up for something in the future.”
[Optional cross-promotion intro]: “I noticed you’ve got some great traffic from local professionals—maybe we could set up a referral perk for your clients or staff?”
[As you leave]: “Thanks again, Sarah—I’ll swing by again soon to make sure this jar never runs empty.” [Smile + wave]