Pick Who Swims... Referral
Did you know 90% of people trust recommendations from friends and family more than any form of advertising? That stat comes from Nielsen— and it’s exactly why resident referrals still matter.
"Pick Who Swims in Your Pond" is a fun, summery referral campaign that lets residents help shape their community—by inviting friends to live nearby and earning bonuses for it! The playful “pond” theme adds a lighthearted touch, especially when paired with a treat like Goldfish crackers as a reminder to refer.
It’s simple: residents refer a friend, that friend moves in, and everyone wins. 🐟
How to do it
Purchase individual Goldfish cracker bags (or portion into small zip bags).
Staple your 1/4 page flyer designs.
Hand out Goldfish treat packs door-to-door or walk the community during busy times.
Automation Station Alternative: Set out a cute basket or platter of individual-sized crackers at the leasing office with the full-size framed referral design next to it. Include in amenity areas like clubhouses, mailrooms, or resident events.
Catch a bonus. Keep good company. Everyone swims happy.
🌱 Pro Tip:
Reminders matter. A resident might love living at your community—but they won’t refer unless you make it easy and keep it fresh.
