Drive Thru Outreach Marketing: Summer Style
We know you can't imagine spending a full day outreach marketing—or even carving out half a day in the busy summer season. But what if we told you that you can squeeze in relationship-building, referral-generating outreach while you're already out and about?
Whether you're grabbing a morning coffee (or breakfast tacos and donuts), making a bank deposit, picking up lunch, grabbing supplies, or running everyday errands, there are countless opportunities to make quick connections and stay top-of-mind with local businesses. Sometimes the most effective outreach isn't a dedicated marketing day—it's simply making the most of the places you're already going.
That's the idea behind Drive-Thru Thursday—using those small pockets of time throughout your day to squeeze in simple outreach. Bring along a few goodie bags, business cards, leasing flyers, or referral materials and turn your regular stops into relationship-building opportunities. A friendly smile, a quick introduction, and a small treat can go a long way toward creating community connections and generating future referrals. The best part? You're not adding another task to your to-do list—you're simply making the most of the places you're already going.
Bonus Tip:
Ask every employee to visit one location on their lunch break (and give them a few extra minutes for lunch)!
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Goodie Options
Our favorite summer outreach goodies are simple, affordable, and easy to pair with a quick conversation. Look for items that feel seasonal, useful, and fun—something that makes a leasing professional smile and remember your community long after you've left.
Drink Pool Floats
These miniature inflatable drink holders are unexpected, inexpensive, and instantly scream summer. Pair them with a cold beverage or attach a business card for a fun finishing touch.
Tropical-Flavored Sparkling Waters
A refreshing alternative to soda that feels a little more elevated. Pineapple, mango, and coconut flavors help bring those vacation vibes to your outreach stops.
Lemonade Packets & Other Drink Mix Singles
One of our favorite low-cost giveaways: lemonade packets. They're lightweight, easy to transport, and pair perfectly with a note that says, "When life gives you lemons, lease with us!" Iced tea, fruit punch, and electrolyte packets are also easy to hand out and convenient for busy professionals on the go.
Bubble Wands
These are playful, eye-catching, and perfect for family-focused outreach. They're a great conversation starter and add a little joy to someone's day.
Sunscreen Packets
Practical and appreciated during the summer months. Attach a tag that says, "We've got you covered this summer!"
Mini Beach Balls
Fun, colorful, and easy to brand with a sticker or tag. Mini beach balls instantly create a cheerful summer impression.
Cooling Towelettes
A thoughtful giveaway for outdoor workers, maintenance teams, delivery drivers, and anyone spending time in the summer heat.
Watermelon or Citrus Candies
Seasonal flavors make even a simple candy feel special. Package them in small treat bags with your community information attached.
Sunglasses
Budget-friendly sunglasses are always a hit and make an outreach gift feel a little more substantial without breaking the bank.
Summer Survival Kits
Combine a few simple items—lip balm, sunscreen, lemonade mix, and candy—into a small gift bag for an easy outreach package that's both memorable and useful.
Why it Works
Summer outreach works best when you lean into convenience. Keep a basket of goodies in your car (that won’t melt) so you're always prepared to make a quick stop while grabbing coffee, making a deposit, or running errands. Small gestures consistently delivered often outperform one big outreach day.