(#571) FITNESS EVENTS- FOUNDATIONAL GUIDE
WHY Host a Fitness Event?
Of the people that are most active, 59.7 percent reported exercising at least three times a week for half an hour or more.
Our residents love food and pet events any day of the year, right? A healthy balance is necessary, though! Healthy residents will be happy residents. So whether you have a fantastic fitness center with all the bells and whistles or not, you can promote a healthy lifestyle in your community. Show them how to make it happen themselves with a great event.
YOU CAN CRUSH YOUR MARKETING GOALS
Hit your renewal goals by showing your residents it’s a great place to live!
Reach out to local businesses or local universities for cross-promotion opportunities.
Outreach marketing is easy to do by inviting prospects to imagine themselves there.
Use the amenities your community has to the fullest! Sell a lifestyle, not just a home.
Cross-Promote with a Local Gym, University, or Trainer
Is your gym a full gym with all the bells and whistles? Does your gym not have much beyond the basics? Sure, you’ll have a treadmill, a few weights, and benches, but maybe not much more. That’s ok! Call in some experts to help. Your residents will want to know that they can get all their fitness needs met in just a few hundred feet.
You want your residents to learn how to maximize their experience and get a quality workout at your fitness center, so show them how! Having a trainer come to your event adds tremendous value to your community!
For this event to be successful, residents need to attend. Give them enough notice to fit it into their schedule, and show up excited.
Read more about Fitness Events HERE
How to make it happen?
Set up an event where your residents can work out together!
Contact local trainers and gyms or universities and invite them to your event. It will add credibility to your event and boost excitement for the fitness center.
Contact local universities. They have internal staff at their gyms for students and faculty. You won’t be in direct competition with them, and student staff would be happy to get some exposure and lead a group class for you!
If all goes well, this could turn into a repeat event! Have your local trainer come out once a month to lead a workout and teach your residents some new exercises.
Snap pics and post all the fun (and SWEAT!) on your IG stories.
PRO TIP: If it’s in your budget, get some custom swag for your residents. Water bottles with your apartment name is a perfect option! Ask for RSVPs to make sure you have enough.
MAD LIB CAPTION
“Wanna crush your resolutions this year? Join us on _______ for some sweaty fun! We will have _____ (trainer, tag them!) to lead a fantastic workout. We’ll supply the water and towels.”
Give Prospects a Taste of the Good Life
There are two fantastic options, here. Pick one (or both, you overachiever, you) and crush your outreach and PEP marketing initiatives. We want your prospects to get a good idea of what life will be like in your community, so their only option will be to sign that lease.
PEP Marketing:
Visit your preferred employers to brag about your fitness center!
Designate a week or specific events for their employers. Example: “The first week of February is all for medical professionals! Come by and use our gym to see what a perfect fit it is!”
When they do come, be sure to give them the best welcome. Provide water and make sure the fitness center is pristine.
Post a flyer of your current specials in the fitness center or the restrooms. Just be sure it’s in a space where they will see it.
Search all flyers here. Search “SPECIALS” for tons of options.
Prospects:
When someone comes to tour, extend that tour to a full 30 days!
Hand out 30-day passes to those that are very interested and need a little extra convincing to sign on the dotted line.
You want these prospects to experience a taste of a stellar lifestyle so everything needs to be on point.
Water bottles, towels, and after-workout snacks are a must.
Be sure to have a flyer announcing your specials!
“We are ready to SWEAT! Be at our fitness center on ______ (time and location) to join us for a fantastic workout with _____ (trainer, tag them!) from _______ (gym). We’ll have everything you need - water, towels and post workout snacks.”
“Do you want to learn how to get the most out of our fitness center? We do too. Come by on ______ (location and time) for a session lead by _______ (trainer, tag them!). They’ll be using our equipment to get a quality workout just a few feet from your front door.”
GET FIT SOCIAL GRAPHICS
Click to download
Search hundreds of event designs here. Search “fitness” and narrow your design purpose to EVENTS.
Follow Up on Their Fitness Goals
Take note of the prospects that you’ve extended passes to. Follow up after the week or month of using your fitness center. This is a great way to focus your efforts on aspects of lifestyle that will actually appeal to your prospect. Focused efforts are successful efforts.
MAD LIB FOLLOW-UP
“ We know that picking a home is one of the most important decisions you’ll ever make. Thanks for using our fitness center, ____ (name). The team at ________ Apartments loved having you here as a “resident” for the past ______(timeframe, Week/Month). Ready to make it a permanent part of your routine? Our fitness center is ready for you!
I want to remind you of our current specials to keep in mind when making your decision for a new home. We are honored to be considered! (Include special details here)
Let us know if you have any questions or comments for us.”
PRO TIP: Send a small gift card to a local juice bar or healthy cafe to promote a healthy lifestyle at your community! Show them how easy it is to maintain a fit lifestyle at their new home.
A Few More Event Ideas - and How to Make Them Happen
Read below for a few events you can host, and a mad lib to announce on your social media platforms. Click design to customize!
“Let’s get outside! _____ Apartments team and residents will be going on a hike _____ (time and location). Join us! We’ll have water bottles available for everyone. PS: It’s an easy, enjoyable hike for all fitness levels.”
“Hiit up our fitness center! ______ (trainer) will be leading a great HIIT session that you won’t want to miss. ______ (time and location).”
“We’ve been working on our fitness. Join us! We will get together for a _______ (popular trainer like Anna Victoria or Kayla Itsines) workout. We’ve got it up on the big screen for everyone to follow along!”