(#735) CREATIVE DIRECT MAIL FOLLOW UP
Tiny mail: Snail mail that stands out
Go to Amazon (get link below) and order these tiny, tiny little envelopes. They sell these really fun, bright neon-colored envelopes. I would say they are about 1/8 of the size of a regular envelope.
Then what? Put an untraditional follow-up message inside!
Add a blank key with a slogan - “Keys to your dream home await!”
Add a puzzle with a slogan- “You’re our missing piece!”
When people go to check their mail and all the envelopes are about the same size, except here is yours, because it stands out. It’s bright, it’s tiny and people are sure to at least look at it and give it a little bit more time than they would just a regular envelope.
Bring it to life
#2: Drop it in the mail without packaging [13 OUNCES OR LESS]
A few years back, I came across this awesome blog that shared anything 13 ounces or less could be mailed without packaging. We discovered that flip-flops (and coconuts) are one of those great items, especially during the summer, to mail for your follow-ups! Someone that came in and toured, but hasn’t leased or to somebody that you're trying to make an awesome impression with.
I guarantee that if they get a flip-flop in the mail, they're going to remember you, they're going to talk about it, and they might even post about it on social. You're going to create a buzz and your marketing is sure to grow legs.
Bring This Apartment Marketing Idea to Life in a few steps:
Purchase bright-colored flip-flops. I love to check Old Navy, Walmart, and The Dollar Store for discounted items. You could also order custom flip-flop cookies from a local bakery as we did in the photos.
Send a flip-flop with your “You’ll Flip for…” message written on it.
Weigh it and add the appropriate postage directly to the flip-flop OR seal it in a clear envelope.
PRO TIP: Whatever you’re doing on the outside (outreach, follow-up…), make sure you add as many touchpoints as possible! Consider getting flip-flop bandits signs and placing them throughout your community. One community even planted a “lawn” of flip-flops along their tour route.
If somebody is driving by, they see it. If somebody walks by your office, they're seeing your same marketing message. If they check out your social, it’s there as well. That's what grassroots is all about.
GET YOUR DESIGNS
Click to Download or Customize
#3: SENDABALL.COM - an UNTRADITIONAL DIRECT MAIL
An old favorite that was also shared years ago at an apartment association conference is sendaball.com. This is for those very difficult-to-reach places and at roughly $20 per ball, you’ll have to use this marketing tactic selectively.
Would work great for:
Large corporations
HR Departments
Hospitals
How does it work?
Go to sendaball.com , order a ball and customize it with your message. Boom! That’s a simple apartment marketing idea!
Why do we love this apartment marketing idea?
Because of the size, it has to be hand-delivered. This will generate buzz as a mailperson walks down the halls personally delivering a ball to someone’s work.
