Social media is a major channel of communication, make sure yours sends the right message! We’re giving you plenty of tips for different social media basics to make sure you’re making the most out of your online presence.
What opportunities do we have to elevate ordinary experiences?
The number one place we can start is with our resident notices. We may consider notices just part of doing business, but our words and our presentation can have an impact either for the good OR the bad. Sometimes our residents need a gentle reminder about our community policies, but we can still keep it fun.
While outreach marketing can be intimidating, the easiest way to get started is to focus on your home turf…with current residents. They have already bought into your community. So the easiest way to turn one resident into three is with a kick butt referral program.
Easy renewal conversations starts from the first day a person becomes a resident. Too many times communities have little interaction with residents throughout the lease process and are surprised to get a notice to vacate from a resident. Our rate of renewals is really a reflection of the sum of all our interactions with that resident.