HOW- TO GUIDES

The pet industry exceeded 100 billion dollars in the US last year. Each generation has their own reasons for having pets and we’re sharing our grassroots approach to help you reach them with your pet-friendly marketing.

This foundational guide navigates getting a release form from your residents or employees for testimonials and why you should include one in your required paperwork.

This foundational navigates Testimonials (and how to ask for them), Ratings and Reviews (the good, the bad and the ugly).

So you’re in charge of running a Facebook or Instagram ad. Where do you start?! We’ve got you covered with a DETAILED walk-through.

Social media is a major channel of communication, make sure yours sends the right message! We’re giving you plenty of tips for different social media basics to make sure you’re making the most out of your online presence.

You’re going through a rough year - we know it. Read this for a much-needed PEP talk to tackle rent week with grace.

Easy renewal conversations starts from the first day a person becomes a resident. Too many times communities have little interaction with residents throughout the lease process and are surprised to get a notice to vacate from a resident. Our rate of renewals is really a reflection of the sum of all our interactions with that resident.

WHY HOST EVENTS AT YOUR COMMUNITY?

Events are a way to really foster community and get to know your residents in a more meaningful way. Events that are consistent, well-promoted and tailored to your audience lead to the best results.

Picture your team smiling, as everyone takes off for school or work, handing a quick breakfast packed up and ready to go.

You’ve successfully hosted an event that works for every resident’s schedule and boosted your referral stats.

This is a BIG ONE! Bookmark it to spoil your residents year-round.

Healthy residents will be happy residents. Whether you have a fantastic fitness center or not, you can promote a healthy lifestyle in your community with a fitness event!

If you're going to stand out, you must follow up - More than 50 percent of prospects never received one form of follow-up. So just by following up, you increase the odds of getting that new lease.

What opportunities do we have to elevate ordinary experiences?

The number one place we can start is with our resident notices. We may consider notices just part of doing business, but our words and our presentation can have an impact either for the good OR the bad. Sometimes our residents need a gentle reminder about our community policies, but we can still keep it fun.

WHY MAKE AN EFFORT TO WELCOME NEW RESIDENTS?

In a recent survey of 2,000 people, 61% listed moving as their number one life stressor, over getting a divorce and starting a new job.

Every day at our communities, people are moving in and out. In other words, dealing with one of life's biggest stressor. So what can we do to ease that burden? 

While outreach marketing can be intimidating, the easiest way to get started is to focus on your home turf…with current residents. They have already bought into your community. So the easiest way to turn one resident into three is with a kick butt referral program.