Foundational Guide: Resident Events

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WHY HOST EVENTS AT YOUR COMMUNITY?

Events are a way to really foster community and get to know your residents in a more meaningful way. Events that are consistent, well-promoted and tailored to your audience lead to the best results.


FAVORITE TYPES OF EVENTS:

  • Grab-and-Go Events: Grab a slice of pizza, pie, or cookie dough to take back to your apartment home.

  • Digital Events: Invite residents to post pictures of something in their apartment, a favorite view, their pet, etc. It builds community without having to leave their space. Create a hashtag to gather all leads. These are great for residents that want to feel connected to the people at their community, but want to do it in a space they are most comfortable…their home.

  • Offsite Events: Happy hours, bowling, golf, etc.

  • Food-Centric Events: No explanation needed 😋

  • Pet-Friendly Events: Yappy hours, meet and greets, and costume contests

  • Watch Party Events: Netflix and chill, movie marathon or movie night, sport events, favorite TV shows, and award shows

  • Weekly “Standing” Events: Muffin Monday, Taco Tuesday, Wine Down Wednesday, Thirsty Thursday, Food Truck Friday

  • Themed Events: Based on the season or holiday (Spring social)

  • BYOF (Bring Your Own Friend): Events geared towards driving referrals

  • Educational Events: Learn to cook, craft or invest, etc.

  • Renewal Events: Invite only residents up for renewal

  • Supplier or Business Event: Invite a local business to feature their service or product

  • Need more ideas? Search EVENTS here. New ideas added monthly!


HOW TO PREP?

  • We’ve created a mack-daddy event checklist. Grab it below and print it out anytime you are hosting an event at your community.

  • Order customized party invites from Sprout. Search here and narrow your search with Design Purpose: EVENTS.

  • Grab your Party Plans cheat sheet for a quick reference guide the day of your event.

  • Download your Event Ice Breaker Name Tags to get the conversation flowing.

  • Grab your Event ROI to evaluate the success of your event afterwards.


LONGTERM ROI FROM RESIDENT EVENTS:

  • Create a hashtag for all your events. Ex: ParkPlaceParties

  • Create a Google folder or desktop folder named “Resident Events” for easy access. These are great to use in follow-up efforts, showcase on your website, and use for #ThrowbackThursdays on social media.

  • Create a “Resident Events” photo album on your communities Facebook. Continually add to it and use your hashtag.

  • Post on Instagram Stories and save to a highlight reel titled “Resident Events” or “Resident Fun.”

  • For an old school approach (but still super effective), print out pictures of your events and add them to an album to leave in a mini model, in your community office waiting area and in common areas for residents to relive the fun.


KEEP THE PARTY GOING, PARTY PEEPS!

There is no magic bullet for the perfect event.

  • Pay attention to your residents. Share event polls. Use Sprout’s THIS OR THAT IG stories to learn more about what appeals to them.

  • Keep up with popular trends. Follow local bloggers. Search trending hashtags. Modify big events to fit your community.

  • Keep experimenting!