(#619) PET-FRIENDLY MARKETING

Being pet-friendly (and marketing it) will never go out of style. The pet industry has reached an estimated $103 billion in 2020 and shows no sign of slowing. Yes - that’s a lot! So it’s no wonder we’ve dedicated a full foundational to help our members focus on pet-friendly marketing.

BRING IT TO LIFE

Grab your design.
Purchase some pet treats, goodie bags, and crinkle wrap.
Attach your design to the goodie bags and then hit the road and visit as many businesses within a 5-10 mile radius as you can! Think about peak dog-walking times and surrounding parks, too!

CUSTOMIZE USING OUR

CANVA-COMPATIBLE DESIGN TEMPLATES

Simply click on the design and start customizing using your free Canva account.

Browse more Do It Yourself Sprout designs in your membership along with helpful tutorial videos by clicking the button below.

do it yourself designs

Tell your prospects Digitally.

Download your social graphics from Sprout. Click any image on this page to get it!

Blast it on social media:

IG Feed
IG Stories
FB Posts - in a group and on your community’s page.

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Do more than just say you are pet friendly. Show it.

Here are a few favorite ideas that we LOVE!

Ok, hear me out… Dog topiaries. They start at $49, and how fun would it be to have one of these pup topiaries outside a front door with a bright red collar, a leash attached to it, and a water bowl that says "Fido is always welcome."
Deck out your model apartments. Use little pet food trays in your model apartments, or pet beds and leashes by the door. These are pretty ridiculously cute 😉Make your prospects imagine not only themselves in a new home, but their fur baby, too!

At the end of the day, people are going to remember what they see more than what you say. So make sure visually you show that you are pet-friendly - and in a memorable way.

Each generation has their own reasons for having pets and you’ll need to keep them all in mind:

Boomers - They need companionship! Aside from now living in an apartment, maybe without a spouse now… they likely will still have a pet to take care of.
Gen X - Recent or soon to be empty nesters - who may fill that space? A pet! A quieter home may mean they are ready for a little more excitement.
Millenials - They are getting married a little later, maybe buying houses later, and keep their pets as their “kids”! Their furry babies are just like real ones.

For a look at how to host great pet events check out this Daily Dose: #413 Pooch Plunge

get creative with the way that you talk - and email prospects

Having a Bark Park is cute. What’s the problem? EVERYONE has a bark park.

Having the largest social pet-work in town? That’s creative and it’ll catch people’s eyes. Instead of a social network, it's the largest social pet-work. Something fun, something silly.

Prospect Emails:

Grab some graphics below. Our email banners are great to add some visual appeal, and remind your prospects of important parts of their tour.
Include them in your prospect emails. Here is an easy email template you can customize to any future resident.

Insert Name,
Thank you so much for touring our (insert unit) apartment home at (Insert Apartment Name)!
I know (insert prospects, spouse, kids and pets names) will love (insert area of home) for (insert purpose) and we know (insert kid or pet name) will love (insert verb) in the (insert amenity) area!
Attached you will find details about the (insert unit). If you have any questions at all, do not hesitate to reach out!
Can't wait for you to be part of our community.
- Insert Your Name at Apartment Name

Click to download your email banner Below!

HOst pet-friendly events - for renewals and referrals

You’ve heard it before, and we’ve said it before, too: If you love them, they will stay.

Now, if you love their pets? That’s next level commitment from your residents! Not only will they stay, they’ll love you for loving their pets. Show them some extra love and attention with a few events centered around our four-legged friends.