A SMALL, BUT MIGHTY LESSON FROM CHICK-FIL-A
Have you ever heard of the subtle wow? It’s a wow moment that takes a super ordinary moment and adds a little something special to it. Nothing to shout from the rooftops, but something that just makes us feel good. A great example of this is Chick-Fil-A. Instead of saying "You're Welcome", they say "My Pleasure." They were one of the first places to start implementing that subtle change. It's become a Chick-Fil-A norm and this subtle shift in terminology makes a big impact. The phrase “My Pleasure” subconsciously tells us, the customer, that we are being taken care of, not begrudgingly, but willingly. The fact that most of the times its accompanied with a big smile, drives this feeling home. A “fast food” establishment now feels a little more refined :)
RESIDENT NOTICES: EVERY TOUCHPOINT MATTERS
What about us? What opportunities do we have to elevate ordinary experiences?
The number one place we can start is with our resident notices. We may consider notices just part of doing business, but our words and our presentation can have an impact either for the good OR the bad.
Sometimes our residents need a gentle reminder about our community policies, but we can still keep it fun.
Here are a few examples of some of our favorite notices that come in handy month-after-month. Just click to download and print or post.
Search all notices here. Select RESIDENT NOTICES under DESIGN PURPOSE. Narrow your search by flyers or social media graphics.