Foundational Guide: Social Media

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WHY FACEBOOK?

  • Helps you build an online community with current residents       

  • Allows you to share updates, recommendations and reminders with your followers

  • Facebook is a powerful lead generation tool   

A Few Facebook Basics:

  • Profile: Set up a profile picture that is consistent with your brand. If you want to include a picture of your team or residents, include an overlay with your logo.

  • Cover Image: According to Facebook, your cover photo displays at 820 pixels wide by 312 pixels tall on computers and 640 pixels wide by 360 pixels tall on smartphones.

    Remember, Facebook cover images display differently on mobile and desktop devices.

    We recommend using the dimensions 820px by 360px and to keep all text and graphics in the middle safe zone.

Grab a cover image from The Sprout catalog. Search here and select banner graphic under Format. Preview below.

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About Us Page: This is the most visited part of your Facebook page for new visitors. Take the time to make this section as meaty as possible. Include details about your contact info, hours of operation, features, amenities, awards, and more! Think of this as the online resume for your community. Don’t be shy…brag away! Make sure your map & “Get Directions” button is accurate.

  • Call-To-Action Button: This is where you can really get creative. What do you want prospects to do next?

    • Book a tour? Connect to your online scheduler.

    • Download an e-brochure? Link to a high-quality flyer or brochure.

    • Go to your website? Link to a specific page that is going to keep the flow going.

    • Watch a video? Showcase the lifestyle or have a virtual tour.

    • Fill out an app? Link to your application.

  • Create Photo and Video Albums: This is a “show”, not just features.

    • Features & Amenities

    • Virtual Tours of Individual Units

    • Meet the Team

    • A Day in The Life

    • Resident Events

    • Around the Neighborhood

    • What Our Residents Are Saying About Living Here (Testimonials)

  • Posting Schedule: Create a simple strategy for regular posting to Facebook. Recent stats show that only 6% of your content actually gets seen by your audience. Don’t be afraid of recycling content. Keep it simple with thematic posts.

    • Motivational Monday

    • Tuesday Tours or Tips Tuesday

    • Wow Wednesday

    • Around the Neighborhood Thursday

    • Friday Fun

    • Saturday Specials

    • Sunday Funday

 

WHY INSTAGRAM?

  •  With over 1 billion active monthly users, this platform is showing no signs of slowing down

  • Great platform to visually represent your brand

  • Additional features like IGTV and IG Stories offer a great way to show snippets of life at your community

A FEW INSTAGRAM BASICS:

  • Choose Your Account Name or Handle:

    • Easy to remember

    • Easy to spell

  • Add Your Profile Picture

    • Keep it brand consistent

    • Plus: Include your logo or an identifiable image that represents your community

  • Create Your Bio and Choose Your URL

    • Make it descriptive, but keep it fun

    • Choose a URL that directs people to more about you (your website is a great start)

    • Include your contact info and location. This is critical because many apartments have similar names. Don’t get mistaken for the competition!

  • Take It Up a Notch with Instagram Highlights

Grab your digital graphics from The Sprout catalog. Search here.

 
Grab your digital graphics from The Sprout catalog. Search  here . Select  Digital Graphics  under  Format .

Grab your digital graphics from The Sprout catalog. Search here. Select Digital Graphics under Format.

Grab your IG Stories from The Sprout catalog. Search  here . Select  Instagram Story  under  Format .

Grab your IG Stories from The Sprout catalog. Search here. Select Instagram Story under Format.


READY TO DIVE INTO VIDEO MARKETING? WE’VE GOT YOU COVERED WITH THIS TUTORIAL BELOW.


  🖥Watch our 4-part series: YOUR ONLINE REPUTATION PRECEDES YOU.                

INTERESTED IN LEARNING OTHER SOCIAL TIPS? LET US KNOW WHAT YOU’D LIKE TO SEE HERE. EMAIL: HELLO@WATCHYOURBUSINESSSPROUT.COM.