Welcome to our Leasing Basics: Telephone Techniques—your quick-start guide to mastering one of the most important skills in apartment leasing: connecting with prospects over the phone.
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We’re walking you through ten critical areas where you might be missing the mark on resident interactions and expert advice on how to improve them for higher retention.
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In this series, you’ll learn how to build genuine rapport with prospects, present your community with confidence and professionalism, and deliver standout virtual tours that showcase your property at its very best.
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Welcome to the Overcoming Leasing Objections segment of our Leasing Basics video series. In these sessions, you’ll watch real-world demonstrations of how to confidently navigate the most common challenges you’ll encounter.
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The Monthly Snapshot is a focused planning tool designed to help you reflect, prioritize, and move forward with clarity. Whether you complete it monthly or quarterly, it serves as a baseline check to help you evaluate what’s working, identify what’s not, and align your team around your biggest goals.
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Use this simple 1-2-3 framework to guide difficult renewal conversations with confidence, empathy, and clarity, ensuring residents feel heard and supported.
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Whether it’s saving time, lowering stress, or enjoying flexibility, renting is still the right move for a lot of people. Use these tips to plant that seed—and remind your residents why they love where they live.
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Actionable ways to make every resident event count—Let’s turn those gatherings into lasting memories, meaningful content, and valuable resident connections.
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If crafted correctly, testimonials can take down the toughest objections for you by letting your happy customers do the talking...aka the heavy lifting. Check out how to get great testimonials in this tutorial.
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Welcome to the Effective Follow-Up section of our Leasing Basics video series. This module provides a practical follow-up guide and a suggested follow-up timeline sequence to help you stay organized, nurture prospects, and turn initial interest into signed leases.
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Welcome to the Closing the Sale section of our Leasing Basics series, where you’ll learn how to confidently guide prospects to a decision through practical, real-world examples. This module includes Leasing 101 training plus five “See It In Action” closin
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Learn how to make a valuable impact in a resident’s life that will lead to higher satisfaction, stronger community bonds, and, ultimately, more lease renewals.
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Check out the Bonus Section of our Leasing Basics series! Get expert tips from Suzanne Hopson, Julie Garcia, and Rommel Anacan, plus actionable strategies to become a kick-butt leasing agent.
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If you're going to stand out, you must follow up - More than 48% percent of prospects never received one form of follow-up. So just by following up, you increase the odds of getting that new lease.
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Get ready for Barbara’s video on the 5 Nitty-Gritty Secrets of Grassroots Marketing, where she breaks down the practical, boots-on-the-ground pillars that truly move the needle.
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In a digital-first world, face-to-face marketing has declined—but that’s exactly why in-person outreach matters more than ever!
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In this series, Casey breaks down essential topics like setting healthy boundaries, communicating with clarity, avoiding burnout, working smarter, preparing for conflict, resolving issues quickly, and building genuine confidence from the inside out.
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Mental health is a journey, and having practical guidance can make all the difference. That’s why we sat down with licensed therapist Clifton Fuller to create a series of insightful interview videos focused on real-world strategies for emotional well-being. Clifton shares expert advice on managing anxiety, setting healthy boundaries, coping with bullying, navigating depression, and understanding PTSD.
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In this video, I’m sharing the daily marketing themes that have helped me stay consistent, organized, and way less overwhelmed. These tiny habits add up to big momentum for your team.
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Exceptional customer service is the heartbeat of any thriving apartment community. This video compilation brings together expert advice, practical tips, and even a few laughs to help your team deliver stellar service that residents remember.
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