EMAIL or LETTER

Subject Line: 🎶 All you have to do is stay…with __Apartment Name__

Dear __Name__,

Happy almost anniversary! We couldn't imagine our community without you and we are so thankful you chose us as your home.

Your renewal for __Month/Year__ is ready and attached, and we would love to chat more about it with you in person. We know you have many choices in the area, and we are doing everything in our power to keep rent sustainable while also offering premium amenities, features, and customer service to our residents.

To accept this renewal, please __Insert Directions__.

We want you to make the best choice for you. We can happily send over details about the cost of moving, so you can get an idea of all your options before making this important decision.

If you do decide to move, we require a 60 written notice to vacate and come into the office to sign your Notice to Vacate form within that 60 days. We do have a waitlist, so once you give notice, we may lease your apartment the same day and you will not be able to retract it.

Again, we are here for you to answer any and all questions. We also kindly request you make your renewal decisions no later than __Date__.

Best,

__Your Signature__

PHONE INTRO SCRIPT

Hi __Name__, it’s __Your Name__ from __Apartment Name__. Happy almost apartment anniversary, and we hope you’ll stay with us for another year.

If they are on the phone you can add:

Do you want me to get that started for you?

If you are leaving a message you can add

Please stop by or call our office, and we can get your renewal started. Our number is: __Phone__.