Apartment Marketing 101: A Beginner’s Guide from Leasing Desk to Lead Machine

Here’s your fun, no-stress guide to showing up, standing out, and filling units like a pro (no ring light required).

MarketingSprout MarketingJanuary 4, 2025marketing, power of three, leasing, essential, foundational

Watch our MOST-LOVED video series on getting back to the basics of marketing. Easy to implement and sure to help your team reach those occupancy goals!

MarketingSprout MarketingJanuary 3, 2025grassroots, essential, training, foundational

4 Steps to Planning an Outreach Blitz

Use this step-by-step guide for your next outreach blitz and get those units filled!

MarketingSprout MarketingJanuary 2, 2025outreach, outreach marketing, training, foundational, essential, blitz, occupancy goals, outreach series

Leasing Basics Video Series: Start Here

Welcome! We’re thrilled you’re investing in your career by starting our Leasing Basics video series.

LeasingAnnika GloadeJanuary 2, 2025training, leasing basics series

Leasing Basics: Telephone Techniques

Welcome to our Leasing Basics: Telephone Techniques—your quick-start guide to mastering one of the most important skills in apartment leasing: connecting with prospects over the phone.

LeasingAnnika GloadeJanuary 1, 2025training, leasing basics series, Telephone

10 Places You Might Be Missing the Mark on Resident Interactions

We’re walking you through ten critical areas where you might be missing the mark on resident interactions and expert advice on how to improve them for higher retention.

Events, Renewals, Welcome Home, Communication, Training, RetentionTasa BalderramaJanuary 1, 2025training

Community Yard Sale

Turn unwanted items into treasures at a Community Yard Sale! Encourage residents to set up tables and sell their gently used goods, creating a bustling market atmosphere.

EventsTasa BalderramaJanuary 1, 2025summer, evergreen, august, August, yard sale, yardsale, garage sale, community sale, sustainable, recycling, community yard sale, charity

PEP Marketing: First Responders

Marketing to first responders as a preferred employer is a win-win—they’re everyday heroes who work hard and give back to the community, and they make awesome neighbors too.

MarketingSprout MarketingJanuary 1, 2025nurse, energy, nose, tissues, hand sanitizer, medical, #486, PEP, doctor, March, tag, canva, pep, preferred employer list, education, teachers, schools, government, military, first responders, ems, police, doctors, self-care, spa, corporate, small businesses, fire, preferred employers

Beer Tippin’ Happy Hour

Cheers to all the beers! Invite residents to a classically refreshing “hoppy” hour.

EventsTasa BalderramaJanuary 1, 2025beer, happy hour, october, oktoberfest, biergarten, IPA Day, drink a beer day, beer lovers day, september

Building Reputation Currency for Better Retention

Guest Priyanka Agarwal brings her industry expertise to talk all about reputation currency, resident retention, and how to handle resident reviews (good or bad).

CommunicationTasa BalderramaJanuary 1, 2025retain, training, reviews, retention, reputation currency, resident experience

Boards & Bubbles Social Hour

"Boards & Bubbles" brings neighbors together for a sparkling evening of charcuterie crafting and bubbly sipping.

EventsTasa BalderramaJanuary 1, 2025charcuterie, bubbles, happy hour, drinks, food & drink, appetizers, lite bites, light bites, mixer, mix and mingle, how-to, June, june, August Creative Holiday, Prosecco Day

Drive More Qualified Traffic to Hit Occupancy Goals

You don’t have to sit back and wait for traffic to roll in. You can take control.

MarketingTasa BalderramaJanuary 1, 2025training, outreach marketing, resident referrals, qualified traffic, essential, foundational

Leasing Basics: Connecting and Touring

In this series, you’ll learn how to build genuine rapport with prospects, present your community with confidence and professionalism, and deliver standout virtual tours that showcase your property at its very best.

LeasingAnnika GloadeJanuary 1, 2025training, leasing basics series, customer connection, building rapport

Wine O'Clock Happy Hour

Happy hour is the best hour! With this Wine O’clock event, you can make it Wine Day any day!

EventsSprout MarketingJanuary 1, 20251 look - 3 events, collection, grab n go, to go, virtual events, event series, happy hour, vino, cheese, charcuterie, wine, august, August

Comfy Cocktail Hour

Raise a glass (from the comfort of your couch) because it’s time for a Comfy Cocktail Hour!

EventsTasa BalderramaJanuary 1, 2025happy hour, wine, beer, beers, cocktails, mixer, virtual, drinks, comfy, pj's, virtual events

Taco Bar

Show your residents how fantasTACO they really are with a taco bar. We’re sharing three ways to do it.

EventsSprout MarketingJanuary 1, 2025food & drink, evergreen, tacos, taco bar, fiesta, cinco de mayo, August Creative Holiday, Fajita Day

"Donut Disturb" Donut Bar

A “Donut Disturb” Donut Bar is a simple yet delightful way to build community and start the day with a smile.

EventsTasa BalderramaJanuary 1, 2025food & drink, snacks, breakfast, donuts, doughnuts, donut bar, pastries, sweet treat, father's day, father, january, june, sprinkles, collection, donut disturb, september, cream-filled donut day

Hydration Station

A Hydration Station is a fun, easy way to boost resident engagement by offering refreshing drinks like infused water, electrolyte packets, or sparkling water in high-traffic amenity areas like the pool, gym, or leasing office.

EventsSprout MarketingJanuary 1, 2025summer, water, social media, hydration, challenge, social media evergreen, small actions, challenges, easy

Leasing Basics: Overcoming Objections

Welcome to the Overcoming Leasing Objections segment of our Leasing Basics video series. In these sessions, you’ll watch real-world demonstrations of how to confidently navigate the most common challenges you’ll encounter.

LeasingAnnika GloadeJanuary 1, 2025training, leasing basics series, objections

A BARKcuterie for the Pets

Host a doggone good time! There's an undeniable enchantment in the artful arrangement of a charcuterie board. Mix up your typical yappy hour with a barkcuterie board with pet treats and toys for pets. Then, add some treats for humans like sangria and popcorn.

Idea & Training Library