(#344) PART 1: REEVALUATE YOUR GOALS

STUDENT HOUSING TIPS PART 1

Hey there,

Casey here. Want to get to know me a little?

Check out my intro and a video series I did for Sprout this month on gaining full confidence in your property management role!

It’s June, and I’m confident I’m not the only person that’s pointed out to you that there are only about nine weeks left give or take before your move-in day.

Here are four crucial things you should consider doing in June:   

1. Take a moment and reevaluate your goals

2. Monitor your traffic like a hawk and look at your leasing activity under a microscope

3. Create custom marketing efforts per bed type/availability    

In this three part series, I’ll dive a little deeper into each of the points above, join me?

#1: Reevaluate your Goals

Let’s start with a quick CHECK IN!

How many beds do you have left to lease up? ____ divide this number but how many weeks you have left before your move-in day? ____ = total number of leases you need PER WEEK to lease or renew by move-in!

In re evaluating this weekly goal, you will likely want to take into account that not all weeks in the summer are created equal.  I recommend you shave off at least 1 maybe 2 and probably 3 of your “weeks left” count so that you have a little bit of a buffer built into your goals, aka you’re eggs aren’t all in one basket, to take into account for a random slow summer week, the Fourth of July and or maybe during turn.

If you want to build in a buffer:

1. Run through that math one more time

2. Adjust your goals

3. Set the team up on a new goal board with your new adjusted numbers

Move on to part 2: Monitor your traffic like a hawk - click here!

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