(#654) TIKTOK WHAT | WHY | HOW
TIKTOK WHAT | WHY | HOW
Daily Dose: Get the scoop on TikTok
Time Investment: ⏰⏰
Money Investment: FREE
PSA: By entering into the TikTok universe...you may experience a lapse of time because you can't stop watching videos for hours. You have been warned.
If you aren't TikToking during quarantine are you even quarantining? This new social media platform has blown up over the last few months starting with the younger demographic and now expanding to all.
BRING IT TO LIFE
Now before we jump in, we want to stress that you don't need to take on EVERY social media platform. It's better to do one social platform very well than it is to do all of them not well. You can also use TikTok more as a video tool to make cool content, but not as an avenue of communication.
The ball is in your court! If you are up for the challenge then this daily dose gives you all the details about TikTok along with a few of our favorite ideas!
What is it?
TikTok is a video sharing application that encourages short video uploads ranging from 15-60 seconds. If any of you remember Vine (I know throwback), this is pretty similar except the video editing capabilities are much more advanced.
For a detailed breakdown of how to use the application, check out this guide below:
Why should you use it?
It's what the cool kids are doing these days! Joking...but not. TikTok has had over 1.9 BILLION downloads as of March 2020 so the proof is in the data. People are STARVING for any sort of personal interaction (aka we have all cracked).
Quarantine aside, TikTok is just another exciting way to connect with your residents and prospects. From short comedy monologues, dances, workouts and more - TikTok allows you to show off you and your team's personality and interests.
How you can use it!
This is the real reason you decided to click on this daily dose! Below you will find a few of our favorite ideas on how to use popular TikTok challenges and apply them to your community.
Outreach:
Beauty Mode Challenge: The Beauty Mode Challenge is primarily used to show someone going from looking like a disaster to looking snatched. You can use it to show an empty apartment to a furnished apartment OR to show a messy apartment to a clean apartment!
Example Video: @jessicaalba
Music To Use: CEO of Beauty Mode
How To Do It:
Film a quick video of an empty/dirty apartment
Right before it says "Oh Damn" cover the camera with your finger
Film a quick video of the beautified apartment.
Flip The Switch: The Flip A Switch Challenge is mostly used to show people swapping. This is another fun way to show off apartment transformations whether that’s a make-ready, cleaning, accent walls, etc.
Example Video: @upperkirbyapartments
Music To Use: Nonstop - @Drake
How To Do It:
Film a “before” video
On the flip a switch part, show the light switch and turn the lights off
Film an “after” video
Bibbidi Bobbidi Boo: This is a challenge that most people use to show off their outfits. You can use it to show off your virtual tour options. Maybe show someone checking out the website online and then showing off the apartment in-person.
Example Video: @allisonholkerboss
Music To Use: Original Sound - columbialionswbb
How To Do It:
Film a “before” video
On the flip a switch part, show the light switch and turn the lights off
Film an “after” video
Introduce Your Team
Something New Challenge: This is such an easy dance to learn and you can use it to introduce your team. You can film it once in a consecutive bite OR you can each film the moves separately and then stitch it together in TikTok
Example Consecutive Film Video: @jlo
Example Separate Bites Video: @mykenna
Music To Use: Something New - @WizKhalifa
How To Do It:
If you are doing it consecutively, have people stand in a line and then do the dance! Super easy!
If you are filming separate bites, then have each person film themselves doing the dance with no sound. Then the person can upload each of those clips into TikTok with the music!
Woah: This video is what some use to show their outfits but you can use it to show off your team!
Example Consecutive Film Video: @dilarakaynarca1
Music To Use: WOAH - @krypto9095
How To Do It:
Have each person on your team film themselves jumping!
Then edit it together with the song!
A Week: This is another video where most people use it to show their outfits. If you have one person in the office each day, you can show that schedule.
Example Consecutive Film Video: @yashitank
Music To Use: A WEEK - @esterdobrik
How To Do It:
Have each person film a quick video of them in the office.
Then edit it together with the song!
Just Some Fun Ones
Frozen:
Example Video: @kelsianalista
Music To Use: original sound - starlenia
Ahi Challenge:
Example Video: @sterlingkbrown
Music To Use: AhiChallenge - Rod
Plank Challenge:
Example Video: @piacopellotiktok
Music To Use: Cupid Shuffle
Hit Every Beat:
Example Video: @jlo
Music To Use: #hiteverybeat - neliikillaaa
One Hand Two Hands Challenge:
Example Video: @allisonholkerboss
Music To Use: Hit Yo Rollie
SOCIAL MEDIA GRAPHICS
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ADDITIONAL TIKTOK FUN
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SIMILAR VIRTUAL EVENT IDEAS
