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Social Media Overview Day-By-Day Posts Digital Calendar - Month View Posts for Anytime Weekly Topic Breakdown Social Media Workshop
Overview Renewals Events Appreciation Communication Heart - Retention in Action More Event Ideas
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MEMBERS ONLY
 

THE “SPARK” Monthly Resource Kit

Designed to help Property Managers get their SPARK back!

 

featured COACHING FROM BARBARA:

GRAB ALL RESOURCES FOR THE MONTH IN ONE CLICK ↓

Scroll down for a closer look at each resource, plus our favorite tips to help them really shine.

Don’t miss the event section—it’s packed with 11 extra event ideas and handy Amazon shopping lists to make planning a breeze!

DOWNLOAD February's RESOURCE KIT

(Available from Jan 30-Feb 27)

The SPARK Resource Kit is just a small glimpse of everything our full Sprout Membership delivers! Now the perfect time to unlock the full library of 1,000s of canva templates, social graphics, trainings, and done-for-you resources to power your marketing.

Upgrade to the Sprout Membership for $75/month

👉 And no worries—if Spark ends up being the better fit, you can switch back anytime

Use code: ALLACCESS75

UPGRADE

Planning Resources

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Dive deeper into each resource…

Click on each resource for a more ideas and strategies on how to bring it to life at your community.

 
Featured
Marketing: How to Get More Referrals (A Simple, Repeatable System)
Marketing: How to Get More Referrals (A Simple, Repeatable System)

Referrals are the easiest leases you’ll ever sign—and this blog shows how to get more of them without more work. Learn how simple, grab-and-go “Referral Automation Stations” can quietly turn your residents into your best marketers.

Renewal: Don’t Go Breaking Our Hearts
Renewal: Don’t Go Breaking Our Hearts

This renewal campaign surprises residents with a small box or bag filled with heart confetti. It’s an easy, budget-friendly gesture that sparks smiles, builds connection, and gently reinforces appreciation right as renewal conversations begin.

Events: Guess How Many & 11 More February Event Ideas
Events: Guess How Many & 11 More February Event Ideas

Featured Event: Guess How Many Candies. Host THE EASIEST event that still feels thoughtful, seasonal, and intentional. PLUS 11 more new year event ideas with shopping lists.

Appreciation: A Simple Retention Strategy to Improve Renewal Rates
Appreciation: A Simple Retention Strategy to Improve Renewal Rates

Renewals aren’t won at renewal- they’re earned in the everyday moments. This blog breaks down why small, consistent acts of resident appreciation (hello Love notes) quietly build trust all year long, then shows you exactly how to turn simple, human interactions into a powerful retention habit that actually sticks.

Communication: Newsletter Template & February Survey
Communication: Newsletter Template & February Survey

Customize your February newsletter and grab your seasonal survey notice.

February Social Media Planner, Post Ideas + Training
February Social Media Planner, Post Ideas + Training

Use this Social Media Calendar with posting categories and monthly important dates to make your social strategy easier. Plus, three done-for-you graphics & captions!

Just for You: Stuck In Your Career? + Quotes
Just for You: Stuck In Your Career? + Quotes

When you’re feeling stuck in your career, try doing one small thing this week that your future self will appreciate—like noting a recent win, saving a compliment, or writing down a new skill you’ve gained. It’s not about planning your exit; it’s about recognizing and respecting the work you’re already doing.

February Planning & Calendars
February Planning & Calendars

Heart - Get Inspired

Heart of the Community Spotlight

Small Effort, Big Impact: Guess How Many Events

This month, we’re celebrating two communities that brought heart, easy fun, and friendly competition to their communities!

Events don’t have to be big to be meaningful—they just need to be thoughtful, visible, and easy to maintain.

We love Guess How Many events, not because they’re flashy, but because they actually work.

Waypointe and Alleia Long Meadows show how these events can be simple, charming, repeatable, and still fun for residents. No big setup, no planning committee, no burnout. Set it up once, and you can reuse it again and again.

They’re perfect for a year focused on doing less busywork, staying consistent, and saving your energy for what really matters. Guess How Many events are a smart, light way to show up for residents—that’s exactly what Heart is all about—without running yourself into the ground.

See how other members have used their resources

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