Medical Outreach Marketing Made Simple
Try It This Week: Medical Outreach Marketing
If traffic feels stalled:
Pick one medical office or hospital nearby
Use National Dentist Day or Doctors Day as your reason
Bring a small appreciation item
Capture one piece of content
Share the story, not just availability
Using Outreach Marketing to Lease, Build Relationships, and Create Content
Quick Reality Check
When traffic slows down, it’s easy to feel like nothing is working.
But slow traffic doesn’t mean no opportunity. It means it’s time to widen how you think about marketing.
Outreach marketing isn’t just one thing.
Sometimes it leads to a lease.
Sometimes it leads to a referral partner.
Sometimes it leads to content that brings in your next prospect.
All of it counts.
Why Medical Outreach Works on Multiple Levels
Medical professionals are a strong outreach group because they check a lot of boxes:
Stable, reliable employment
Long-term career paths in one location
Busy schedules that value convenience
Frequent need for nearby housing for themselves or coworkers
But here’s the key mindset shift for managers:
Every outreach visit has more than one possible win.
Featured Design
Click to edit in Canva and add your Medical PEP discount and more.
The Three Wins of Medical Outreach
1. Sometimes You Get a Lease
This does happen.
You may meet:
A new hire relocating
A traveling nurse extending a contract
Someone whose lease is ending soon
That’s the obvious win.
2. Sometimes You Build a Relationship
This is the sleeper win.
You might connect with:
An office manager
An HR director
A practice administrator
These relationships can lead to:
Ongoing referrals
Employee housing conversations
Preferred employer partnerships
Future bulk or repeat leasing opportunities
This is not fast marketing. It’s durable marketing.
3. Sometimes You Create Trust-Building Content
This is the win most teams overlook.
Even if no one needs an apartment today, your outreach becomes:
Social media content
Proof of community involvement
A reason to talk about your PEP discounts and benefits
A way to tag medical offices and expand reach
Prospects watching online see:
You are active
You are connected locally
You support the people who keep the city running
That builds confidence long before someone clicks “Schedule a Tour.”
What to Bring: Keep It Simple and Thoughtful
Think energy and appreciation for long shifts.
Ideas that work well:
Coffee or energy drinks
Healthy snacks
Grab-and-go treats
Handwritten thank-you notes
These are easy to:
Drop off
Photograph
Film
Talk about online
Favorite Goodie Pairings
A Treat Basket (great for leaving at a reception area or in a nurse’s station)
Put 3-5 of each gift item in a basket.
Include a stack of customized flyers or business cards.
Add some tissue paper for filler and decor.
Post the social square to reach all the nurses that you couldn’t visit. Tag any of the hospitals that are active on social, too!
Gift Bags
Put a couple of items in each gift bag - mix it up! Put a hand sanitizer with a first aid kit in one bag, in another, you can put a face mask and an energy bar/drink. Make them all a little different so they each get a special surprise.
Insert a ¼ page flyer with a business card or customize a flyer with your community’s info.
Add some tissue paper.
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Select Your Special
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Amazon Gift Card
Apartment Upgrades like Accent Wall, Smart Home Feature, etc.
Step-by-Step
Pick a special that you are willing to provide.
Make a list of your preferred employers for your team. >>
Publish the list on your website with opportunities for other companies to join.
Start outreach marketing and visiting HR departments.
Locations
Laboratories
Urgent Cares or Clinics
Private Practices or Speciality Practices
Dentists
Pharmacists
Functional Medicine
Chiropractors
Insurance Agencies
What to Say When You’re There
Keep it natural and pressure-free.
Try:
“We just wanted to say thank you for everything you do.”
“We’re right down the road if you ever have staff looking for nearby housing.”
“We offer preferred employer perks for medical professionals.”
“What is the best way for us to share current information with the employees? Email?”
That’s enough.
Your follow-up happens through consistency and visibility.
When to Go:
Use the Calendar to Your Advantage: March Is a Gift for Medical Outreach
March gives you two built-in outreach hooks that are widely recognized and easy to explain.
March Outreach Hooks
3/6 – Dentist Day
3/30 – Doctors Day
These days give your team:
A clear reason to show up
A natural reason to bring a small gift
A timely talking point for social media
An easy way to restart relationships that may have gone quiet
You’re not creating a reason. You’re responding to one that already exists.
Turning Outreach Into Prospect-Facing Content
This is where outreach multiplies.
Capture:
A quick video heading out for medical outreach
A clip or photo of the drop-off
A shot of what you put together
A short recap after
Then post content that:
Tags medical offices when appropriate
Mentions preferred employer discounts
Highlights the benefits that medical professionals care about
Examples of positioning:
“Supporting our local medical community this week.”
“One of the ways we stay connected to the neighborhood.”
“Why our community works well for busy medical professionals.”
This content doesn’t just speak to doctors or dentists.
It speaks to every prospect who wants a well-run, connected community.
What You’re Really Showing Prospects
Through this kind of outreach and content, you’re saying:
We are proactive, even when traffic slows
We care about who lives and works nearby
We understand busy professionals
We offer convenience, calm, and reliability
That message attracts more than one audience.
Try It This Week
If traffic feels stalled:
Pick one medical office or hospital nearby
Use Dentist Day or Doctors Day as your reason
Bring a small appreciation item
Capture one piece of content
Share the story, not just availability
Leasing doesn’t always start with a tour.
Sometimes it starts with visibility and trust.