January Social Media Planner, Post Ideas + Training
Try It: what it’s really like at your community
Why Real Life Is Winning in a Trust Recession
We’re in the middle of a trust recession.
People are questioning what they see online. Polished photos feel less convincing. Picture-perfect marketing feels... rehearsed.
Before someone signs a lease, they want to know what’s happening behind the curtain. What’s it really like to live there?
This week, your Try It is to create a “What’s It Really Like?” post on social media.
Watch the video and then grab the resources below to try it yourself!
3 Social Media Posts Done For You
Scroll down for a special training on this one! 👇
Marketing: What It’s Really Like (WIRL) Testimonial
Caption:
WIRL living here:
Comfort. Community. Consistency.
[Insert great testimonial like: ‘It’s easy living here. Everything just works, and that peace of mind matters.’]
— Current Resident
Schedule a tour today and experience it yourself!
Retention: Renewal
Caption:
From cozy moments to familiar faces, we’re so glad you call this place home. If your renewal is coming up, we’d love for you to stay a while longer.
Just for Fun: Thank You Month
Caption:
We are starting the year with gratitude and a whole lot of appreciation for the people who call this place home. With National Thank You Month here, it feels like the perfect time to say it.
Thank you for being part of our community. We value you today and every day.
What’s It Really Like?
The Question Prospects Are Really Asking
When prospects scroll your social pages, they’re not looking for perfection. They’re looking for reassurance.
They’re asking:
● Does this feel real or staged?
● Can I picture myself here day to day?
● What does life look like after hours or on the weekend?
● Will this feel comfortable, not just impressive?
Empty spaces don’t answer those questions. Real life does.
The Try It: Show What It’s Really Like
This week, your Try It is to create a “What’s It Really Like?” post on social media. You can share it as:
● A carousel
● A Reel
● Or a mix of photos and short video clips in a carousel
The format is flexible. The honesty is not.
Download Graphic HERE
Start With a Clear Opener
Use a cover image (we provided one) or an opening frame that sets the expectation.
Example:
“What it’s really like at [Community Name]” From there, let the moments do the talking.
Customize this in Canva HERE
Add a Resident Voice (Optional, but Powerful)
To build trust faster, pair your visuals with a resident testimonial. This can be:
● A written quote over a photo
● Text on screen paired with video
● A short, casual video clip
Keep it simple:
“It just feels easy living here.”
The testimonial strengthens the post, but the visuals can stand alone.
Why This Works
In a trust recession, transparency wins. This kind of content:
Builds trust before the tour
● Reduces skepticism
● Helps the right prospects self-select
● Makes your community feel familiar before someone ever visits
You’re not just selling a story. You’re showing the truth.
Final Thought
You don’t just need better photos.
You need better moments.
And they’re already happening every day.
Social Media Planner
Use this Social Media Calendar with posting categories and monthly important dates to make your social strategy easier.
Protip: Always Apply the Power of Three:
Use the Power of Three framework—Attention, Trust, and Influence—to craft impactful social media content that engages residents, strengthens community bonds, and enhances your property’s reputation.