MARKETING: Hot Cocoa Blitz
Featured design: Find your sweet retreat
With our “Find Your Sweet Retreat” outreach design, you can hit the ground running by assembling simple cocoa-and-candy-cane treat bundles and delivering them to nearby businesses. These small, festive surprises help open doors, start conversations, and warm up winter leasing traffic.
Bring it to Life in 1-2-3
Hot Cocoa Outreach blitz Campaign
Why does winter often mean leasing traffic comes to a screeching halt? If you’re hearing crickets at your leasing office or noticing a slowdown, it’s the perfect time to hit the road and drum up some interest.
We’ve made it SO easy…
1. Customize Your Design. Highlight your special, an open house, renovations, new management, or feature what makes your community special.
2. Assemble Treat Bundles
Use cellophane bags with crinkle paper to make each bundle festive.
Place (2) Hot Cocoa Packets & 2 Mini Candy Canes in each packet. If you have a larger budget, add chocolates or mint bark.
3. Visit Local Businesses
Take your bundles into surrounding businesses and spark conversations. Check out our Outreach Blitz Tips below for a quick guide.
Winter Outreach Blitz in 4 Easy Steps
Step 1: Define Your Goal & Set the Date
Decide what you want to achieve—new leases, open house attendance, brand reputation, management announcements, or social media engagement. Pick a date when your team is available and businesses are most receptive (avoid Mondays and Fridays).
Step 2: Prepare Marketing Materials & Goodies
Create professional, easy-to-digest flyers, brochures, or invitations. Add seasonal designs, QR codes, or special offers to make your materials stand out. Include small giveaways to leave a memorable impression.
Step 3: Plan & Execute the Blitz
Prep Meeting: Assign team roles, review your target list (35–40 locations), practice messaging, and plan for objections.
Outreach: Dress professionally, introduce your community, share key benefits, and leave materials. Keep interactions concise but engaging.
Step 4: Follow Up for Maximum Impact
Log visits and notes in a spreadsheet to track leads and next steps.
Reach out to your most engaged contacts within 48 hours with personalized messages.
Maintain relationships with periodic check-ins and exclusive perks to strengthen connections.
Bottom Line: A successful outreach blitz isn’t just dropping off flyers—it’s about building relationships, creating excitement, and generating leads. Preparation, execution, and thoughtful follow-up are the keys to long-lasting results.
On the Go Marketing Alternative:
Ask every employee to leave some at the restaurant when they are picking up their lunch order (and give them a few extra minutes for lunch)!
Leave a few bundles while you are out running errands: at the bank, drive-thru, getting your nails done, etc.
Ask to leave them in the breakroom/waiting room at surrounding businesses.