MEDICAL: PEP Marketing
Medical professionals are typically responsible, stable, reliable tenants with steady incomes and long-term employment prospects. Their demanding schedules also mean they often prefer quiet, well-maintained living environments, and they value amenities such as fitness centers, proximity to hospitals, or concierge services.
It’s time to refresh those Medical PEP list relationships! Consider practical goodies and an energy boost for those long days or nights! Want to coordinate with appreciation days in the year? Check out some upcoming dates:
2nd Wednesday of October: Emergency Nurses Day
March 6: Dentist’s Day
March 30: Doctor’s Day
May 6: National Nurses Day (Nurse’s Week Kickoff)
May 12: International Nurses Day
Remember: You are selling convenience and making their day-to-day easier. Focus on perks like your fitness center, yoga room, coffee bar, nearby restaurants, grocery delivery, etc.
customizable FLYERS
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READY-TO-USE PRINTABLE designs
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GOODIE PAIRINGS
A Treat Basket (great for leaving at a reception area or in a nurse’s station)
Put 3-5 of each gift item in a basket.
Include a stack of customized flyers or business cards.
Add some tissue paper for filler and decor.
Post the social square to reach all the nurses that you couldn’t visit. Tag any of the hospitals that are active on social, too!
Gift Bags
Put a couple of items in each gift bag - mix it up! Put a hand sanitizer with a first aid kit in one bag, in another, you can put a face mask and an energy bar/drink. Make them all a little different so they each get a special surprise.
Insert a ¼ page flyer with a business card or customize a flyer with your community’s info.
Add some tissue paper.
Some of our Amazon Favorites
SELECT YOUR SPECIAL
Waived Application Fee
Waived Deposit
$0 Move-In Fees
One Month Free
Amazon Gift Card
Apartment Upgrades like Accent Wall, Smart Home Feature, etc.
STEP-BY-STEP
Pick a special that you are willing to provide.
Make a list of your preferred employers for your team. >>
Publish the list on your website with opportunities for other companies to join.
Start outreach marketing and visiting HR departments.
Locations
Laboratories
Urgent Cares or Clinics
Private Practices or Speciality Practices
Dentists
Pharmacists
Functional Medicine
Chiropractors
Insurance Agencies
what to say
"Hi. My name is Ann with ABC Apartments. I just wanted to come by and introduce ourselves. We brought you all some goodies for your employee lounge area. Our community offers a preferred employer discount, especially for medical employees. But the best part is that we know you have a very stressful job, and we truly offer a luxury living (or stress-free) experience in our community.
We'd love for you and any others to come by and visit us.”
OTHER THINGS WORTH MENTIONING:
• What is the best way for us to share current information with the employees? Email?
SOCIAL MEDIA GRAPHICS
Suggested social media post:
At [INSERT APARTMENT NAME], we know that location matters when you are a medical professional. We are located just [INSERT TIME/DISTANCE] from [INSERT NAME OF MEDICAL CENTER]. Come in to see how a stress-free lifestyle can be yours just minutes from your work.
