REVIEW US! Resident Reviews

Asking for resident reviews serves as a valuable resource for both management and prospective renters! They are a key tool for understanding tenant experiences, improving operations, and building trust in the rental community.

Navigating New FTC REVIEW GUIDELINES:

FTC rules on online reviews have arrived, bringing changes to how we handle reputation management in the multifamily industry. Practices like incentivizing reviews or insider testimonials are now off the table! But don’t stress—we’re here with guidance to keep your property’s reputation strong and shining through every update.

Let’s tackle these new rules together in 1-2-3:

No Insider Reviews Without Disclosure: Employees or insiders must disclose their connection when leaving a review (e.g., a leasing agent who lives on-site).
Incentives Must Be Transparent: Incentivizing reviews—like gift cards or rent discounts—require disclosure in the review. Incentives must be provided for any type of review—positive or negative.
No Suppressing Negative Reviews: Manipulating or hiding negative reviews is prohibited to ensure an accurate resident experience.

These changes ensure honest, trustworthy feedback and shift the power of social proof back to consumers. Update your review strategies accordingly and keep the focus on authentic resident experiences!