HEALTH-CENTRIC MARKETING

BRING IT TO LIFE IN 1-2-3

1. Grab your design.

2. Pair your marketing collateral with branded water bottles, granola bars, and other healthy treats.

3. Attach your design to the goodie bags and then hit the road and visit as many businesses within a 5-10 mile radius as you can! Don’t just market to gyms. Think about diabetes centers, doctor’s offices, and weight loss businesses (like Weight Watchers or MyFitFood-type of services).

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CUSTOMIZE USING OUR

CANVA-COMPATIBLE DESIGN TEMPLATES

Simply click on the design and start customizing using your free Canva account.

Browse more Do It Yourself Sprout designs in your membership along with helpful tutorial videos by clicking the button below.

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THINK THROUGH YOUR MARKETING PLAN

• ADD A FUN TWIST: Calculate the number of calories that can be burned if you live on the second or third-floor units and you take the stairs a couple of times a day. How many calories would you burn in a week, a month, or a year? What does that translate to in weight loss?

• Know your stats. What is your walk score? Bike score? How far are the parks, walking trails, or farmer markets?

• Sell your heart-smart lifestyle as you tour your prospects… Set up a mini model that highlights a health-centric lifestyle.

• Are you promoting this lifestyle on your website, social media sites, blog, and advertisements?

• Offer heart-smart move-in gifts/incentives: i.e. gym bags full of healthy essentials (yoga mats, workout music, healthy snacks, fitness DVDs and more)

• Give out “Health Passes” when you outreach market (when socially safe to do so). Invite prospects to come work out at your place for a week to try out a new lifestyle. Working out at the community can save them from buying a pricey gym membership.

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ADDITIONAL DESIGNS - CLICK TO DOWNLOAD

Download
Have Sprout Print for You

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Have Sprout Print for You

FITNESS SIGNS

Post these fun fitness signs throughout your fitness areas.

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REFERRAL & RENEWAL REMINDERS

• Workout partners make the best neighbors! Remind your residents to refer their friends while offering them flavored water and healthy snacks.

• Here it goes: nobody wants to come home to a renewal notice in their door (especially if there is a rent increase)! Remind your residents to continue their healthy living at your community!

• Our renewal designs and creative campaigns help to open the renewal conversations in the most successful way possible–In Person!  This is a small change that we guarantee will yield enormous results.

• Search here for all of our Referral and Renewal designs.

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FITNESS + LOCATION = bragging rights

Click to download or customize these social graphics

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USE FITNESS EVENTS AS A MARKETING TOOL AND TO RAISE RESIDENT RETENTION

• Host a virtual Weight Watchers meeting.

• Pair up residents who want to walk in the neighborhood. It makes the walk go faster, plus there’s safety in two’s.

• Encourage residents to get a dog. Research shows that dog owners walk more often, for longer, and at a faster pace than non-dog owners.

• Help your residents get fit. Offer rent discounts to personal trainers in exchange for training residents at discounted rates.

• Host nutrition classes for your residents. Many people don’t understand how to eat well on a budget.

• Better nutrition can lead to a healthier weight for many. Host a Biggest Loser contest at your community. There is power in numbers!

• Make sure you’re also staying active on social media by engaging your residents and prospects. Check out the IG story templates below.

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HEALTH-CENTRIC AMENITY SIGNAGE