OUTREACH MARKETING: FOLLOW UP AFTER YOUR OUTREACH VISIT
More than 50 percent of prospects never received one form of follow-up. So just by following up, you increase the odds of getting that new lease.
HOT LEADS YOU UNCOVER
Urgency is key. Have a plan in place for your team to follow up immediately! What will you email them? Have the email drafted ahead of time so you can just tailor it to the specific person at that moment.
Send all pertinent information back to the onsite team immediately.
Snap a picture of their business card and include details of the conversation.
Have someone responsible for handling those leads right away! Send info specific to their interests or questions.
First off, email. This is the quickest method to get back to your prospects. You can prep these emails in advance to get them out even sooner! Here are some templates that will get you started. Tweak these to fit your community vibe and you’re golden.
Don’t forget to download the email templates too for that extra touch! Search BANNER for all options!
EMAIL TEMPLATES
Cross Promotion Opportunities:
Hello (insert name),
Thanks for visiting with us today!
We love [Insert Business Name] and we know our residents at [Insert Your Apartment Name] would love to know about you. I’m [Insert Your Name and Title]. We are creating a neighborhood guide for our [Insert Number of Residents] residents and would love to include you. Can we set up a time to chat further?
- Your Name at Apartment Name
Hot Leads:
Insert Name,
Hey there! Hope this email finds you well! I just wanted to thank you for chatting with me about the great ______ at _____ Apartments!
(here is the time to mention a fun or personal fact they shared with you, for example: I remember you mentioning your 4-year-old, Jake, loves to swim! Our swimming pool is now open and lookin’ better than ever! Feel free to stop by and take look around with Jake!)
Attached you will find details about the [insert unit]. If you have any questions at all, do not hesitate to reach out!
Looking forward to having you be a part of our community!
- Your Name at Apartment Name
Realtors or Brokers:
Insert Name,
Hey there! Hope this email finds you well! I just wanted to thank you for chatting with me about the great ______ at _____ Apartments!
You mentioned that there are times where your clients look for an apartment to call home while they build or purchase another. I think we’d be a great fit to make them feel at home!
I’m attaching some information about our floor plans and current pricing. Our specials change periodically, but our special at the moment is GREAT! Insert details of special.
If you have any questions at all, please don’t hesitate to reach out! I’d love to give you a tour of our property as well. Could we set up a time that is convenient for you?
Looking forward to working together!
- Your Name at Apartment Name