BYOBFF SOCIAL MEDIA REFERRAL
Daily Dose: Because… who doesn’t want their BFF as their neighbor?!
Time Investment: ⏰
Money Investment: FREE!
When asking for referrals, it’s important to appeal to your resident’s emotions. We’ve talked about this before, but we just want to keep reminding you how important it is to tap into that. These “refer your BFF” style campaigns are designs to help your resident imagine what it would be like to live near their bestie. By just reading the flyer or social media post they automatically begin to think about their BFF and all the fun and convenient things that come along with having them nearby. Referrals come soon after! Let’s be real, we could all use a wine night bestie or guy’s night buddy in our community. 🍷🍻
Check out what NAA has to say about boosting your resident referral programs in this article.
BRING IT TO LIFE
Grab the designs below and post them on your social media platforms. A quick and efficient way to get more eyes on you!
Social Tip: When posting the IG story, add some polls to see what sort of activities your residents are interested in. Use this as research for your future campaigns! Encourage your residents to screen shot and post the story as well and tag your community so they can engage with their own followers! Content for everybody!
Not getting the referrals you want? Click on the banner below to read our Referrals Foundational Guide.