đ(#475) HOW TO GET GREAT TESTIMONIALS: EASY SOCIAL PROOF đ
đHow To Get Great Testimonials: Easy Social Proofđ
Daily Dose: Let Your Residents Sell for You Through Testimonials
Time Investment: â°
Money Investment: FREE!
Why ask?
Think of testimonials like an insurance policy on your marketing initiatives. They provide a guarantee through the âtestimonyâ of others that who you say you are is who you really are. This powerful social proof reduces the risk of making the wrong buying decision for your prospects. And studies show that what others say about you can be 10 times more powerful and persuasive than what you say about yourself.
So while good marketing gets them in the door, powerful testimonials help close the sale.
If crafted correctly, testimonials can take down the toughest objections for you by letting your happy customers do the talking...aka the heavy lifting.
When to ask for testimonials?
Timing is important. You really want to gain that fresh energy and that insight and enthusiasm.
Different times in the leasing process, events, after solving a difficult situation, renewals, move out
What to ask?
What were you nervous about before choosing _________ Apartment community to be your new home?
This draws out some common objections, maybe past frustrations with other products or services and it also may give you fantastic material for the rest of your marketing in your product development.
What has been your experience since living here?
What is your favorite part about your home?
to provide some concrete information about why your product or your service rocks and these answers will help prospects who are checking you out actually imagine themselves using your product or service, which is a very subtle and powerful conversion tool because youâre activating their imagination and theyâre getting to hear from people who have already purchased your product or service what itâs like.
Would you recommend our community?
Is there anything else youâd like to add?
Moving In:
Was there anything that pleasantly surprised you during the move-in process?
Events:
What do you enjoy about the events that we host? Whatâs been your favorite so far?
After Solving a Difficult Situation:
We recently had ___________________ (describe situation). And I know that caused some frustrations. What was your experience in coming to a resolution together?
Renewal:
Why did you choose to renew?
PRO TIPS:
Testimonial should include name, length of time living at your community and any other personal detail (ex. Place of work)
Bonus points for adding a picture
Video testimonials are hugely powerful
Screenshots of direct testimonials on FB or other online work well
Ready to get started?
Search: TEMPLATE in the gallery to find great testimonial designs. BONUS: Check out FREE DESIGNS tab to see free options to get customized with your testimonial.