(#474) THE FULL-CIRCLE APPROACH TO MARKETING: A HUGE TIMESAVER FOR A BUSY TEAM
THE FULL-CIRCLE APPROACH TO MARKETING
Daily Dose: A Two-For-One Approach
Time Investment: ⏰
Money Investment: FREE!
We’ve all heard the expression “Kill two birds with one stone,” but I prefer the more animal-friendly versions:
Flutter two hearts with one look.
Water two plants with one hose.
Mash two potatoes with one fork.
You get the picture. The goal: To accomplish two tasks with only one effort.
That’s why we love the full-circle approach.
How does it work?
The rule is what you are doing on the outside (in other words: your marketing) you have to bring to life on the inside (think: your retention strategy).
It’s really simple once you get the method in mind.
Pick a theme for the month.
It’s September, so we’ll focus on Better Breakfast Month.
What might you do on the outside: Pick up donuts (obviously a better breakfast option) and visit some of your local businesses for an outreach marketing effort.
While you’re at it, grab enough donuts for a simple “grab-a-donut-and-run” resident appreciation event. Who doesn’t want an after-school or after- work donut just because. OR while you’re doing outreach, deliver some of those additional donuts to a resident’s work and include a referral initiative.
One trip to your grocery store, two checkmarks towards your marketing & retention efforts.
As onsite teams you all TWO things in common:
You have big occupancy and retention goals to hit
You never have enough time
So by implementing the full-circle approach method you literally expand your efforts. That’s what we call a DOUBLE WIN!
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