🎉NEW: The Full-Circle Approach to Marketing: A Huge Timesaver for a Busy Team 💥

THE FULL-CIRCLE APPROACH TO MARKETING

Daily Dose: A Two-For-One Approach

Time Investment: ⏰

Money Investment: FREE!

Click to watch this 4-minute video.

We’ve all heard the expression “Kill two birds with one stone,” but I prefer the more animal-friendly versions: 

  • Flutter two hearts with one look. 

  • Water two plants with one hose.

  • Mash two potatoes with one fork.

You get the picture. The goal: To accomplish two tasks with only one effort.

That’s why we love the full-circle approach.

How does it work? 

The rule is what you are doing on the outside (in other words: your marketing) you have to bring to life on the inside (think: your retention strategy). 

It’s really simple once you get the method in mind. 

  • Pick a theme for the month. 

It’s September, so we’ll focus on Better Breakfast Month. 

  • What might you do on the outside: Pick up donuts (obviously a better breakfast option) and visit some of your local businesses for an outreach marketing effort. 

  • While you’re at it, grab enough donuts for a simple “grab-a-donut-and-run”  resident appreciation event. Who doesn’t want an after-school or after- work donut just because.  OR while you’re doing outreach, deliver some of those additional donuts to a resident’s work and include a referral initiative. 

  • One trip to your grocery store, two checkmarks towards your marketing & retention efforts. 

CLICK HERE FOR EVERYTHING YOU NEED FOR BREAKFAST OUTREACH.

CLICK HERE FOR EVERYTHING YOU NEED FOR BREAKFAST RETENTION.

As onsite teams you all TWO things in common: 

  • You have big occupancy and retention goals to hit

  • You never have enough time 

So by implementing the full-circle approach method you literally expand your efforts. That’s what we call a DOUBLE WIN! 

Stay tuned for a new Member Tip every Monday.

xoxo,

Barbara Savona