(#559) APPRECIATING FIRST RESPONDERS + OUTREACH
When you make your outreach marketing plan for your team, no doubt you have goals to meet. You have a certain number of visits to make and specific people to reach. Do you have first responders on your list? Police Departments, EMS, Fire Stations… Take 10 minutes today to sit down and map them out get your plan together.
First Responders have high-stress jobs and many times go unthanked. Take a little time to show them some love. It may create a good relationship and open opportunities for leasing later.
WHAT’S OUR GOAL WHEN MARKETING TO LAW ENFORCEMENT?
Thank them for what they do in your community to help keep it safe.
Thank them for keeping the community operating.
Introduce yourself as a part of their community.
Create a trusting relationship so they are in your corner when you have challenges in your community.
Cross-promotion opportunities: We’d love to have them live in our communities!
ARE YOU TAKING THE OPPORTUNITY TO SHOW APPRECIATION TO THIS PART OF YOUR COMMUNITY?
Virtual Promotion:
Just because we can’t visit in person, doesn’t mean we can’t do outreach. Use social media to thank the essential employees of your community today.
Download your social squares below and use our caption!
“_______ Apartments wants to give a HUGE thank you to _________ (Department) for _______ (Something you can thank them for. Example: Keeping us safe! Helping us get through this hurricane season safely! Helping to keep our community running!)
More ways to say thank you!
mail a thank you:
Option 1: Print out some of the designs featured below or order a customized flyer to attach to some treats and goodies.
Include a note:
“Hi! I’m the _______ (position) from _____ Apartments here in town. We are located _______ and I’m here to say hello with a few goodies for all of you. We want to thank you for keeping our community safe and operating. I hope you all enjoy these little goodies. We really like to show our appreciation from time to time.”
PRO TIP: Kick it up a notch!
They have crazy shifts. For example, sometimes they’ll work for 24 hrs and have 48 hrs off. Along with your goodies or treats, take some books, puzzles or DVDs to the firehouses and police stations to keep them occupied on their downtime.
CLICK TO DOWNLOAD OR ORDER
ALIGN YOUR TEAM’S GOALS
Set some realistic goals for your team to achieve together! Help them see the overall goal of nurturing the community with law enforcement offices and showing appreciation.
Include a couple of law enforcement highlights on your virtual outreach marketing calendar per month
Keep outreach sets on hand to keep your outreach team fully stocked and ready to go
Mention in your team’s weekly meetings to keep everyone focused. This is an ongoing goal!