(#181) COFFEE & PASTRIES ON MONDAYS
Coffee & Pastries on Mondays
Daily Dose - An Easy Resident Event for Every Monday
Time Investment: ⏰⏰
Money Investment: 💲💲
Mondays are hard. For one, you have to leave your house and wear real pants. Enough said.
Make it a little easier for your residents to start their week with a “Coffee & Pastries” grab and go event every Monday in December. It’s a simple resident retention touchpoint that doesn’t take a lot of work, but we promise…it will make a big impact!
Tip: Having it every Monday makes it a no-brainer for residents!
Do it now in 1-2-3:
Let residents know in advance.
Download, print and post your event invite in all common areas of your community. Bonus points if you put the invite in a pretty frame.
Share it on all of your social media platforms. Schedule reminders to post Sunday evening.
Suggested social media post: “Pssst…we know Mondays are hard. For one, you have to leave your house and wear pants. While we can’t help with the pants thing, we are making it a little easier with Coffee & Pastries every Monday in December. So before you head off to work or to take the kiddos to school, drop by the community office for ___________ (insert treats) starting at _________ (insert time). See you Monday!”
Send it out via email or in your community newsletter.
Set yourself a weekly reminder to grab some goodies while you’re doing your Sunday grocery shopping. Keep it simple. Everyone loves donuts, croissants, and muffins.
Monday Morning: Get the coffee brewing, set out the goodies, and watch your residents roll on in.
Bonus Points:
Set out some referral flyers to promote any referral bonuses you have in place.
Two birds, one stone strategy (retention + referrals).