Marketing: Blooming Follow-Up
featured design
Click to edit in Canva and add your look and lease special or other.
Your Tours Aren’t Converting
Your prospect hasn’t signed on the dotted line yet… what’s up with that?
Research shows that the first person to follow up often wins the lease—but speed alone isn’t enough. To truly convert, your follow-up should build on the peak-end rule, making the end of the tour and the follow-up itself memorable. The most effective follow-up is fast, personalized, and stands out—creating a lasting impression that turns interest into action and ultimately leads to signed leases.
Sometimes all it takes is a thoughtful, well-timed follow-up to turn a “maybe” into a move-in. That’s where a simple, seasonal touch like Bloom in a New Home comes in—helping you stay top of mind in a way that feels personal, not pushy.
Here are three easy ways to make it happen:
1. Post-Tour Goodie Bag
2. Snail Mail
3. Follow-Up Email or Text
A little follow-up can go a long way. With the right touch, you’re not just following up—you’re helping prospects picture themselves blooming right where they belong.
Blooming Post-Tour Goodie Bag
Send prospects off with a small but memorable touch. Attach a wildflower seed packet to a “Bloom in Your New Home” flyer and hand it to them at the end of their tour—it’s a simple way to leave a lasting impression.
Download and print the 4/page follow-up flyers.
Attach to a wildflower seed packet, a single rose, or put in a bag with a handful of chocolates or other treats.
Staple your business card to the top.
Hand to prospects on their way out at the end of their tour.
Snail Mail
Stand out in the mailbox with a handwritten note on the back of your “Bloom in a New Home” flyer.
Click to download this full-page follow-up design. Add a personalized little note on the back of the design.
Use Pink envelopes for a pop of color when your follow-up shows up in your prospect’s mailbox!
Send out to all of your prospects from the last 30-60 days. Voila!
Email or Text Follow-up
Keep it warm and personal with a quick note after the tour. Pair your message with a resident testimonial to build trust and help prospects picture themselves living in your community.
Script
Hi [Name],
It was wonderful meeting you and showing you around [Apartment Name]! I know you’d love living here—but don’t just take my word for it:
[Insert resident testimonial or review]
We’d love to have you as part of our community. Let me know if you have any questions—I’m here to help!
Talk soon,
[Your Name]