Renewal: Life is A Picnic with You
featured design:
Life is a picnic
Theme: "Life is a Picnic with You"
"Life is a Picnic with You" makes a charming and heartfelt summer renewal campaign because it captures the easygoing, feel-good vibes of the season while letting residents know they’re truly appreciated. May is the perfect time to focus on reasons to stay for the summer, and this campaign is warm, personal, and perfect for creating a sense of belonging.
For gifts, you can keep it simple with a small picnic-themed bundle—think a gingham napkin, mini jam jar, and snack tucked in a kraft box. For bigger budgets, consider a full picnic basket with a blanket, reusable utensils, and gourmet treats. It’s a seasonal touchpoint that feels both thoughtful and memorable—just like your community. 🧺
Bring it to Life
1. Deliver a Flyer to Their Door
Customize this fun, picnic-themed flyer that says: "Life With You Is a Picnic!”
Include renewal instructions, deadline details, and a short message like:
“We love having you as part of our community! Let’s keep the good times going—renew today and enjoy a picnic-themed thank-you gift, just for you.”
2. Set a Deadline for the Gift
Encourage urgency by offering the gift to those who renew by a certain date. For example: “Renew by May 15th to claim your picnic gift!”
3. Choose Your Gift Based on Budget
Get the basket and all your goodies HERE
Low Budget (Grab & Go Picnic Pack):
Gingham napkin or paper plate
Lemonade packet, Capri Sun, or canned drink
Thank-you note with renewal confirmation
Mid Budget:
Small insulated lunch tote or reusable snack bag
Picnic blanket roll-up (budget-friendly ones available)
Sparkling water + gourmet snack (trail mix, shortbread, etc.)
High Budget (Full Picnic Basket):
Blanket, reusable plates, utensils
Artisan snacks, bottled drinks
Branded wine tumbler or drinkware
4. Distribute Gifts In-Person or via Office Pickup
Once a resident renews, hand-deliver the gift with a smile or have them pick it up at the leasing office with a “Picnic Pickup” sign.
5. Promote on Social Media
Snap a few photos of the baskets or happy residents (with permission) and post with a caption like:
"Life’s a picnic with residents like YOU. 🧺 Renew today and enjoy this sweet little summer thank-you!”
