Marketing: Back to School Outreach
Featuring: 2 Back-to-School Marketing Looks
Educators and Students
Adding schools to your preferred employer list can be a game-changer for attracting quality residents to your community.
Schools, universities, trade schools, and educational programs are hubs for educators, staff, and families who value stability and proximity to work. By partnering with these institutions, you not only appeal to a diverse and reliable tenant base but also foster a sense of community that prioritizes education and growth.
It's time to roll out the red carpet and start thinking about how you can incentivize these individuals to choose you as your next home. The weeks before school starts and the weeks after school ends are great for doing outreach when there is a little more relaxed environment.
We are going to break down everything you need to know about cultivating a preferred employer list that will continue to generate leads that turn into leases.
As Easy As 1-2-3
Pick a special that you are willing to provide and customize a flyer design below. These education-themed materials speak directly to their needs.
Make a list of your schools for your team to visit. Publish the list on your website with opportunities for other companies to join.
PROTIP: Teachers don’t always want to live in the same area as their students. Expand your outreach to a neighboring area.
Grab some goodies to include with your marketing materials. Consider a basket of goodies for the faculty lounge and/or individual treat bags. Check out our Amazon goodie ideas below!
What to Bring
Either make a good basket to drop off at their faculty lounge or make cute sets. Get your full faculty lounge gift basket shopping list HERE.
These items pair perfectly with our designs: notebooks, pencils, markers, crayons, glue, sticky notes, scissors, colored pencils, pens, heart sticky notes, watercolor sets, cookies, and fresh red delicious apples!
What to Say
Deliver goodies directly to residents or to the schools. If you deliver to the school, go to the principal’s office. We recommend calling ahead and organizing a drop-off. Be sure to let the teachers know that the supplies are up for grabs and donated from your community.
While at the School
“I'm with __Apartment Name__ and we are an apartment community only __##__ minutes away. Many of the students at your school live at our community. I just wanted to come by, introduce myself, and bring some goodies to you all."
Other things worth asking:
Is there ever an opportunity for our community to sponsor a PTA event or anything like it?
We offer a preferred employer discount to all faculty and staff. What is the best way for us to share our community information with your staff? Do you have an email newsletter? We would love to drop these off for your faculty to enjoy!
Post on Social Media
You know who the apple of our eye is? Teachers! Help us show some love to all our educators, especially the ones nearby in the __School District__ school district. Words can not describe how much we appreciate you. Tag a teacher or drop a heart emoji in the comments.