Marketing: Best Pick Of the Patch
Choose from TWO Marketing Resources:
Best Pick of the Patch: Pumpkin Outreach
Here’s a very fun fall outreach idea for you - pumpkins! There are so many ways to take this idea—fill your goodie bags with pumpkin-flavored treats, cozy drinks, candy, or even a little pumpkin-themed surprise.
Here’s how to put together your own pumpkin outreach:
1. Grab your design.
Choose your favorite pumpkin-themed outreach design and customize it with your community’s information.
2. Pick up some pumpkin-inspired goodies.
A few ideas to get you started:
3. Package it up and hit the road
Make a list of businesses and preferred employers within a 5–10 mile radius and start dropping off your fall treats. Visit as many as you can, introduce yourself, leave a little something behind, and start building those local connections.
The best part? You can easily switch up what goes inside the bag depending on your audience, budget, or what’s in season. A little pumpkin-themed treat + a thoughtful introduction = an easy reason to get your community name in front of local businesses this fall.
Bonus Idea: Poke A Pumpkin
Add a little surprise-and-win excitement to your next tour! Purchase orange water balloons and turn them into a pumpkin-shaped prize wall that gives prospects something fun to look forward to at the end of their visit.
Fill orange balloons with rent specials and prizes like candy, small gifts, gift cards, discounts, or other fun surprises.
Tape the balloons to a wall or board in the shape of a pumpkin.
After their tour, let each prospect choose a balloon and pop it to reveal their prize! 🎁
The anticipation of wondering “What did I get?” makes the prize reveal part of the experience—and even a small prize feels more exciting when there’s an element of surprise.
Pro tip: Mix in a few bigger prizes with plenty of smaller treats. The goal isn't just the value of the prize; it's the fun of getting to pick, pop, and discover what’s inside!