Mastering FAQs: Answering Questions Before They’re Asked
FAQs are a great way to address common resident and prospect questions in an engaging, shareable format. By leveraging social media for FAQ content, you create an easily accessible resource that answers questions while showcasing your community’s professionalism and personality.
Why It Matters:
FAQ content reduces repetitive inquiries and builds trust by showing your team is transparent and approachable. It also strengthens your social media presence with valuable, evergreen content that can serve prospects and residents alike.
How to Do It:
Identify Common Questions: Focus on topics like rent payments, pet policies, or maintenance requests.
Choose Your Format:
Video FAQs: Have team members answer questions in short, engaging clips.
Carousel Posts: Use Instagram or Facebook carousels to break down each FAQ, with one slide for the question and another for the answer.
Story Highlights: Save FAQ answers in dedicated Instagram highlights for ongoing visibility.
Keep It Consistent: Use a branded template for your posts to make them visually cohesive and professional. Encourage residents to submit additional FAQs to ensure relevance.
Common FAQ & Cover Graphics
1. Leasing FAQs:
What’s the application process?
How much is the application fee?
How long does the approval process take?
What documents do I need to apply?
Do you have any move-in specials?
What’s the deposit amount, and is it refundable?
Are utilities included in my rent?
Can I tour the community virtually?
Is renters insurance required?
Leasing FAQ covers
2. Community Amenities FAQs:
How do I reserve the clubhouse or other common spaces?
What are the fitness center hours?
Do you have a pool? When is it open?
Are there grills or outdoor cooking spaces available?
Is there a playground or space for kids?
Are package lockers available for deliveries?
Do you have coworking spaces or a business center?
What parking options are available (e.g., garages, carports, guest parking)?
Are there any community events?
Community amenity FAQ covers
3. Policies FAQs:
What is the pet policy? Are there breed or weight restrictions?
Are there any noise policies or quiet hours?
Can I decorate or paint my apartment?
What is the smoking policy?
Can I sublet my apartment?
How do I transfer to another unit within the community?
Are overnight guests allowed?
What are the lease break policies?
Are short-term leases available?
Policy FAQ covers
4. Maintenance FAQs:
How do I submit a maintenance request?
What qualifies as an emergency maintenance issue?
How quickly are maintenance requests completed?
How do I reset my thermostat or garbage disposal?
Who is responsible for changing light bulbs or air filters?
Can I request upgrades or additional maintenance services (e.g., repainting walls)?
Maintenance FAQ covers
5. Move-In and Move-Out FAQs:
What’s the move-in process like?
When can I pick up my keys on move-in day?
Can I schedule a walkthrough of my apartment before moving in?
How should I prepare for move-out?
How long does it take to get my deposit back after moving out?
moving FAQ covers
8. Neighborhood FAQs:
What are the nearby shopping, dining, and entertainment options?
How far is the nearest grocery store?
Are there parks or trails close by?
What schools are in the area?
Is there public transportation nearby?
Neighborhood FAQ covers
Click HERE to Download As-Is or HERE to Edit in Canva
9. Miscellaneous FAQs:
Do you offer furnished units?
Is there a referral program for residents?
How can I report a neighbor issue?
What happens during inclement weather or power outages?
How do I contact the office after hours?
Additional FAQ Sets
Click below to Edit Sets in Canva
