MARKETING: The Jar That Never Stops Giving
Your Sweetest Outreach Strategy Yet
August is the perfect time to refresh your outreach game—and The Jar That Never Stops Giving makes it effortless, fun, and surprisingly effective. Whether you're reaching out to local businesses, schools, or service providers, this candy jar strategy is the kind of thoughtful touch that gets remembered.
It’s ideal for drop-offs at:
Banks and credit unions
Insurance and real estate offices
Medical clinics, schools, and salons
Anywhere with a front desk or breakroom
Rule #1 for outreach marketing?
Never walk in empty-handed.
Today’s small action: start prepping simple goodie jars with your flyers by their side. They’re an instant icebreaker and give people a reason to remember you.
Shopping List:
Pro Tip: The goal isn’t just to drop something off—it’s to create a moment that makes them want to connect.
Event Inspiration
Here's How It Works:
Grab a clear candy jar—Mason jars, acrylic bins, or even oversized plastic containers work great.
Drop your business card in the bottom or tape it to the side.
Fill it with colorful, wrapped candy. (Pro tip: August heat = no chocolate. Go with Jolly Ranchers, mints, or taffy.)
Include a quarter-page flyer from Spark—these fit perfectly and make your offer pop!
Deliver the jar with a warm smile and short intro. Let them know they can call you when the candy runs out! That gives you a natural reason to follow up in a few weeks.
Why It Works:
It’s low-cost and high impact
Gets you inside the door without needing an appointment
Encourages friendly conversations with front-line staff
Gives you a visual presence long after you leave any flyer
Additional Designs
Click to Customize in Canva.
