OUTREACH MARKETING: YOUR MARKETING KIT, GOODIES & WHAT TO WEAR
YOUR PLAN: Get clear on your goals and call-to-action
Why are you doing outreach marketing for your community? Clearly outline your goals so that every decision is made with purpose. Your visits should have meaning, and not be a waste of time for you or the businesses you plan to visit.
Before selecting your marketing materials, get clear on your call-to-action:
Do you want people to tour?
Follow on social?
Are you promoting a special?
Are you inviting them to an event at your community like an open house?
CHOOSE AN OUTREACH MARKETING DESIGN:
Click on the image below to customize a design in Canva. Want more options? Use the DESIGN PURPOSE tab and select “Outreach Marketing” in our Search All Designs Library.
Next, pair your marketing design with a goodie… a few of our favorites:
A fresh baked box of cookies from your local grocery store.
*** These have always been a hit when we’ve done outreach marketing and they’re only $2.98/dozen from Walmart!
We suggest calling the store ahead of time and asking for them to have the boxes ready for you to pick up.
A box of 1/2 dozen donuts are an easy & budget friendly.
You can order large quantities of small bags of Famous Amos Cookies from Amazon and prep individual goodie bags days or even weeks in advance. We suggest choosing a simple design and printing them 4 per page so that your designs fit easily into a small goodie pack.
Here’s our shopping list for the individual goodie packs:
HERE ARE 5 UNIQUE IDEAS ON HOW TO OUTREACH MARKET WITH YOUR GOODIES.
Stop into one business on your way home from work.
Leave a few bundles at the front office of your children’s school.
Ask every employee to visit one location on their lunch break (and give them a few extra minutes for lunch)!
Start a few minutes early and visit 1-2 locations on your way to work.
Pass out a few bundles while you are out running errands: at the bank, drive-thru, picking up groceries.
The most important thing is that you just get out there and spread the word about your awesome apartment community and what makes you unique!
SIDE NOTE: YOU CAN ALSO USE YOUR GOODIE PACKS TO DOUBLE AS SOME ADORABLE FOLLOW-UP INITIATIVES FOR YOUR PROSPECTS.
Have a station set up with a basket of bundles for your prospect to grab on the way out.
Personally hand it to your prospects as they leave your office.
Don’t forget to staple your business card to the bundle so they can remember who to thank and how to contact you.
FIRST IMPRESSIONS MATTER: DRESS THE PART
DRESS FOR SUCCESS WORKSHEET