Leasing: A Simple Follow-Up

Only 44% of leasing professionals follow up even once.

Which means— just by following up, you’re already ahead of most of your competition.

But this small action takes it one step further.

During the tour, snap a photo of something the prospect loved.

(Think: the walk-in closet, balcony view, kitchen island, their future pup’s favorite spot)

Text or email the photo after they leave with a quick note:

“I thought of you when I saw this—can you picture yourself here?”It’s personal. It’s memorable. And it keeps the conversation going.

🌱 Pro Tip:
Follow-up doesn’t have to be robotic.
The more human it feels, the more trust you build.